Posted
25-Sep-2024
Job type
Full time
Country
Korea, Republic of
Location
Seoul
Lead recruiter
Ayoung Jung
Function
Marketing
Reporting Line
Marketing Director, South Korea
On-site/Remote
On-site
Level of experience
Professional (Management)
Contract type
Permanent
YOUR OPPORTUNITY
Your opportunity
Consumer & Customer marketing manager is brand equity builders, focusing on creating and executing strategies that sway consumers’ perception of our brands.
Your focus is on placing the consumer at the heart behind every activity, taking into consideration Global and Regional guidelines to create local relevance.
You will build consumer centric plans, delivering seamless consumer journeys (from awareness to transaction)
You’re in charge of managing the brand P&L, identifying growth drivers that add value to the business.
About you
You’re a curious, creative, passionate, driven and collaborative team player who is not afraid to try out new things and feels comfortable with change and ambiguity. A compelling storyteller, you have a strong public presence and interpersonal skills that promote positive relationships with agencies, customers and internal stakeholders.
RESPONSIBILITIES
With our consumer at the heart your key focus will be

• Brand strategy & Channel (On/Off) planning

Create a compelling sense of direction for the brands.
Experience in various types of advertisement (ATL/Digital) and media plan development
Lead development and execution of integrated marketing campaigns including advertisement, consumer engagement activities, and in-store merchandising
Develop clear brand strategies and deliver brand plans to guide the execution in the market.
Communicate business plans, results, and key initiatives to internal stakeholders effectively and efficiently.
Lead articulation of brand positioning, product architecture, brand guardrails; and ensure all activities support the brand positioning.
Manages projects and timelines to deliver products and programs.
Strong collaboration across regions and channels required to gain a deep understanding of their market needs from a consumer and business standpoint.
Consult and take continuous input from key local stakeholders on brand/category plans and activities

• Marketing & Promotions

Demonstrate a deep understanding of drivers of performance of assigned category and brand.
Identify opportunities and issues to drive brand growth and profitability. Responsible for forecast accuracy of ongoing demand to ensure strong local execution.
Collaborate with brand teams in region to develop compelling brand briefs and implement high-impact brand marketing programs.
Plan and build consumer centric brand experiences that deliver seamless consumer journeys using the available ecosystem: Social & digital media, earned media and PR, Influencer marketing, Paid Search & SEO, website performance. Understand how digital activities can enhance the physical and offline space and vice versa

• Consumer insights

Collaborate with stakeholders to leverage research (historical, secondary) and insights (consumer and supplier research, trends) to drive business planning and brand actions and ensure a continuous learning plan
Use effective research (qualitative and quantitative) as well as direct consumer behavioral data and analytics (for example Talk Walker, Social Baker, Sprout Social, Google Trends etc.) to identify insights that will unlock profitable opportunities for your brand
Be close to the real world by adopting a listen, make, deploy approach to deliver consumer centric content, checking the pulse of your brand, the competition & daily trends (with your Community Manager)
Measure and Evaluate brand performance and activities to continuously optimise brand spend
Feed into and support the development of regional and global toolkits and localise these. This will require the writing of agency briefs both creative and production and ongoing agency relationship management.

SKILLS & EXPERIENCE
Skills - The skills and experience needed to create your legacy
Skilled at communicating with all levels and functions (written, verbal and presentations)
Strong curiosity on consumer behaviour and trends
Strong numerical, insight and analytical skills
Commercial and/or Customer Marketing experience and/or digital business experience is an advantage
Experience in managing stakeholders to ensure timely delivery of yearly brand plans and projects
Actively builds and leads interactions between the functions to ensure plans are implemented and goals met
Personal qualities - Share our founder's passion and entrepreneurial flair

Bachelor’s degree and above
Proactive & positive & innovative mind
Can-do spirit
Good inter-personal relationship
Over 4-5 years of relevant experiences in Marketing area.
FMCG, beverage or alcoholic beverage company experience is preferred
Good command of written and verbal English
LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement
Health & Wellbeing
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our Culture
BE
Fearless
We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE
Family
We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A
Founder
The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI
Career Stories
Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.