South Korea Job Openings
Philip Morris International
Head CRM & Consumer Journey
FULL TIME
September 18, 2024
BE A PART OF A REVOLUTIONARY CHANGE
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
TERMS OF EMPLOYMENT
YOUR ‘DAY TO DAY’
The Head of CRM leads the entire strategy, planning, deployment and working hand in hand with the other execution channels in data collection on consumer insights concerning overall CRM and the business as a whole. This is for the purpose of ensuring that there is a consistency in data-driven decision making and strategy formulation within the CRM department, and governs all CRM outbound communications to consumers.
1) Develop, manage, deliver insights and implement segmentation within PMK's database while defining the best strategy to connect channel and content - for the right messaging, delivered in the right form, at the right time, for the right person. This will cover the goal of encouraging customer acquisition, customer retention and customer loyalty.
2) Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information across omni-channel in the customer life cycle. Ensuring best practices for various CRM formats (on/offline) across omni-channels, and continuously offer 'Next Best Action' for the campaigns or CRM journeys.
3) Working closely with all departments to ensure the CRM works effectively for all aspects of the company - High interaction with Channels (offline and online) and CSC. Monitor campaigns and promotions and identify ways to maximize customer lifetime value strategies ensuring maximum profitability. Act as an advisor to local teams (incl. digital, RRP and commercial team) to identify most relevant consumers, format/layout and promotions. In addition CRM team will work closely with marketing to develop content based on CRM journey's that achieves the specific objective spelled out during the development of each journeys.
4) Analytical responsibilities to undertake rigorous monitoring and evaluation of CRM communications in order to measure ROI, prioritize resources, and enable continuous improvement in consumer acquisition and retention initiatives. At this capacity, the Head of CRM also conducts consumer experience research, consumer segmentation, and consumer roadmap analyses when needed.
5) Customer Journey Mapping analyzing opportunities, gaps, strengths and weaknesses of each stage of the CJ including developing a quarterly report on status of CJ. Managing the NPS system to deliver insights, and develop new NPS in the system upon request from related teams, or projects.
6) Ability to work with limited direction, often within a complex and ambiguous environment.
WHAT WE OFFER
Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
That means a work environment where personal situations are understood, differences are valued, and everyone is treated with fairness and respect. We are promoting an environment where every voice is heard and valued, regardless of gender identity, age, race, nationality, ethnicity, sexual orientation, religion, disability, or any other characteristic that makes them visible or invisible.
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
TERMS OF EMPLOYMENT
- Contract Type : Permanent
- Work location : Philip Morris Korea, 10, Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul, Korea
The Head of CRM leads the entire strategy, planning, deployment and working hand in hand with the other execution channels in data collection on consumer insights concerning overall CRM and the business as a whole. This is for the purpose of ensuring that there is a consistency in data-driven decision making and strategy formulation within the CRM department, and governs all CRM outbound communications to consumers.
1) Develop, manage, deliver insights and implement segmentation within PMK's database while defining the best strategy to connect channel and content - for the right messaging, delivered in the right form, at the right time, for the right person. This will cover the goal of encouraging customer acquisition, customer retention and customer loyalty.
2) Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information across omni-channel in the customer life cycle. Ensuring best practices for various CRM formats (on/offline) across omni-channels, and continuously offer 'Next Best Action' for the campaigns or CRM journeys.
3) Working closely with all departments to ensure the CRM works effectively for all aspects of the company - High interaction with Channels (offline and online) and CSC. Monitor campaigns and promotions and identify ways to maximize customer lifetime value strategies ensuring maximum profitability. Act as an advisor to local teams (incl. digital, RRP and commercial team) to identify most relevant consumers, format/layout and promotions. In addition CRM team will work closely with marketing to develop content based on CRM journey's that achieves the specific objective spelled out during the development of each journeys.
4) Analytical responsibilities to undertake rigorous monitoring and evaluation of CRM communications in order to measure ROI, prioritize resources, and enable continuous improvement in consumer acquisition and retention initiatives. At this capacity, the Head of CRM also conducts consumer experience research, consumer segmentation, and consumer roadmap analyses when needed.
5) Customer Journey Mapping analyzing opportunities, gaps, strengths and weaknesses of each stage of the CJ including developing a quarterly report on status of CJ. Managing the NPS system to deliver insights, and develop new NPS in the system upon request from related teams, or projects.
6) Ability to work with limited direction, often within a complex and ambiguous environment.
7) Regularly review team performance, provide constructive feedback, recognize and appraise good performance and promote a team spirit in order to establish motivating working environment and superior team performance and achievement of set objectives.
WHO WE’RE LOOKING FOR
WHO WE’RE LOOKING FOR
- University degree in Business Administration/ Marketing with minor in Information Systems Management, Technology Management or related field. Dig Data expertise as a plus.
- Total 12+ years of experience
- 5+ years of experience in CRM working in a fast-paced and competitive market setting is must
- People managing experiences is must
- Solid background in customer acquisition strategies
- Technical expertise with CRM and analytical systems
- Strong communication skills along with a customer-oriented attitude
- Strong attention to details.
- Proficiency in English and Korean Language
WHAT WE OFFER
Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
- Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
- Be able to work in flexible work schedule (half-day Fridays), and receive competitive compensation & benefits including Group life and accident insurance, Welfare card etc.
- Go PMI career site, "www.pmi.com/careers" and set ‘South Korea’ and search for the job
- Click ‘Apply Now’ button and ‘Upload a File’ for new applicants
- Upload your English Resume either in Word or PDF format (merge your files into one file named as your English name, i.e., CV Gildong Hong)
- Fill in basic information such as employment and education
- Create password and submit application
That means a work environment where personal situations are understood, differences are valued, and everyone is treated with fairness and respect. We are promoting an environment where every voice is heard and valued, regardless of gender identity, age, race, nationality, ethnicity, sexual orientation, religion, disability, or any other characteristic that makes them visible or invisible.
We regret to inform you that this job opportunity is no longer available as it has expired
New Job Alerts
Pecata Enterprises, Inc.
Textile Sourcing Specialist – South Korea (100% Woven Polyester)
PART TIME
November 26, 2024
View Job DescriptionWinWin Partners
Junior/Middle South Korea Affiliate Manager
FULL TIME
November 26, 2024
View Job DescriptionThermo Fisher Scientific
Manager, Account Management
FULL TIME
November 26, 2024
View Job DescriptionHewlett Packard Enterprise
EHS and workplace manager
FULL TIME
November 25, 2024
View Job DescriptionLooking for similar job?
Novartis
Franchise Medical Head – Cardiovascular and Metabolism
FULL TIME
September 22, 2024
View Job DescriptionHead of Industry Principal Architects, Financial Services
FULL TIME
October 9, 2024
View Job DescriptionHead of Industry Principal Architects, Financial Services
FULL TIME
October 15, 2024
View Job DescriptionHead of Industry Principal Architects, Financial Services
FULL TIME
October 15, 2024
View Job DescriptionEricsson
Head of Product Engineering Group RAN Services 4, PEU RAN Services
October 1, 2024
View Job DescriptionSee What’s New: Philip Morris International Job Opportunities
Philip Morris International
External Affairs Operations Coordinator
Crespellano
FULL TIME
October 31, 2024
View Job Description
Philip Morris International
Public Policy Executive
Roma
FULL TIME
October 17, 2024
View Job Description
Philip Morris International
Project Engineer Internship
Bologna
FULL TIME
October 15, 2024
View Job Description
Philip Morris International
Global Quality Intern
Bologna
FULL TIME
October 11, 2024
View Job Description
Philip Morris International
Electronic Technical Specialist
Bologna
FULL TIME
October 9, 2024
View Job DescriptionNew Job Alerts
Pecata Enterprises, Inc.
Textile Sourcing Specialist – South Korea (100% Woven Polyester)
PART TIME
November 26, 2024
View Job DescriptionWinWin Partners
Junior/Middle South Korea Affiliate Manager
FULL TIME
November 26, 2024
View Job DescriptionThermo Fisher Scientific
Manager, Account Management
FULL TIME
November 26, 2024
View Job DescriptionHewlett Packard Enterprise
EHS and workplace manager
FULL TIME
November 25, 2024
View Job Description