Are you passionate about data, sales strategy, and marketing insights? Do you love working with cross-functional teams to drive growth and optimization? This could be the role for you!

The Job

As a Sales & Marketing Analyst, you’ll be a key player in helping our Sales organization make data-driven decisions and support our Marketing team with impactful insights. You’ll dive deep into sales performance, lead generation, marketing KPIs, and customer behavior to unlock actionable insights that directly influence strategy. This role offers a unique blend of working closely with sales operations while supporting the marketing department’s efforts to enhance customer acquisition, engagement, and retention.
Since we’re a small company, we expect your footprint to be big! You will on a daily basis interact with our Acquisition & User Research teams. You will also, on a regular cadence, present your findings to our Management team and reason around these from a strategic angle.

Responsibilities

• Work directly with the Sales team to analyze performance, track KPIs, and identify opportunities to optimize sales processes and improve conversion rates.
  
• Collaborate with the Marketing department to support demand generation efforts and measure the effectiveness of campaigns and initiatives.
  
• Provide insights into customer acquisition, segmentation, and lead conversion.
  
• Help develop and improve A/B testing methodologies to inform both sales and marketing strategies.
  
• Support strategic initiatives by delivering actionable insights to senior leadership.
  
• Work cross-functionally with Sales and Marketing teams to build reports and dashboards that measure progress against KPIs.
  
• Maintain and expand the Marketing and Sales data architecture across multiple systems in collaboration with stakeholders and engineering.
  
• Conduct detailed analysis of key sales and marketing data, such as lead-to-sale performance, customer lifetime value, return on ad spend, customer journey mapping, or incrementality.
  

Personality

We’re looking for someone highly analytical, detail-oriented, who can translate data into actionable insights. You should be passionate about working across teams, from sales operations to marketing strategy. If you’re adaptable, thrive in fast-paced environments, and enjoy solving business challenges with data, we’d love to hear from you!

Requirements

• At least 4 years of experience in data analytics, sales operations, or marketing analysis within a B2B environment.
  
• Proven track record of using data to inform decisions in a sales or marketing context.
  
• Strong SQL skills and experience with data visualization tools (e.g., Tableau, Looker).
  
• Experience with CRM systems (Salesforce, Hub Spot, etc.) and marketing analytics tools (e.g., Google Analytics, Funnel, Google Tag Manager).
  
• Ability to communicate complex data insights to non-technical stakeholders.
  
• Solid understanding of sales pipelines, customer acquisition metrics, and marketing performance indicators.
  
• Familiar with various marketing channels and associated data sources and dimensions
  

Meriting experience (not required):

• Worked in and configured conversions in ad platforms (Google Ads, Meta Ads, etc.)
  
• Experience working with B2B or PLG Saa S products
  
• Familiar with marketing mix modeling (MMM) or incrementality analysis using machine learning
  

About Us

Soundtrack Your Brand is a Stockholm-based start-up that offers music streaming services for businesses. We serve small customers, like the hairdresser around the corner, and larger enterprises. Simplicity and ease of use is key to our service, depicted by our catchphrase “just press play”.
Playing music in businesses is far different from playing music at home. A business music service is a collaborative, multi-user, multi-location game where enterprises and businesses need a vast selection of music that's continually updated.
We’re a company that’s committed to making the best decisions we can, both on a macro and micro level. That’s where our Analytics department comes in! We’re today a small tight team consisting of both Analysts and Data Engineers. What we share? Love for music and data, of course!
If you have any questions about the position, feel free to reach out to hiring manager Kevin Siemons (kevin@soundtrackyourbrand.com).