Switzerland Job Openings
UBS
Campaign Strategist (Digital Paid Media Marketing)
Zürich
FULL TIME
August 16, 2024
Switzerland - Zürich
Marketing and Communications
Personal & Corporate Banking
Job Reference #
302354BR
City
Zürich
Job Type
Full Time
Your role
In UBS Switzerland we are looking for a performance marketing strategist for our new Digital Marketing Subchapter, which is part of the Digital Sales Chapter. As performance marketing strategist you have profound knowledge of the digital marketing landscape and a proven track record of managing and growing online marketing channels (SEA, Paid Social, Programmatic, You Tube, etc.).
The role requires a strong passion for performance marketing, deep product knowledge (Google Marketing Platform, Google Ads, Sprinklr, etc.), a growth mindset and a strong analytical approach. Data driven digital campaigns are your core, and you get excited by ambitious growth targets and KPIs. You will formulate full-funnel online marketing strategies, execute tactics and demonstrate end to end responsibility for branding and/or product-/channel performance.
Responsibilities and mandate:
The role requires a strong passion for performance marketing, deep product knowledge (Google Marketing Platform, Google Ads, Sprinklr, etc.), a growth mindset and a strong analytical approach. Data driven digital campaigns are your core, and you get excited by ambitious growth targets and KPIs. You will formulate full-funnel online marketing strategies, execute tactics and demonstrate end to end responsibility for branding and/or product-/channel performance.
Responsibilities and mandate:
- Be part of the Digital Media team to drive the performance marketing agenda, meeting and exceeding ambitious acquisition goals across products/channels
- Give input and be advisor for channel budgeting and marketing mix to obtain lead generation targets
- Continuously analyse and optimize marketing channel performance. Your decisions will be based on performance data and rigorous feedback loops.
- Build, manage and optimize always on setup (AO) for e.g. social media, programmatic and PPC channels
- Build and design full funnel media plans from strategy, targeting, channel selection, implementation including forecasting against pre-defined goals
- Demonstrate end-to-end ownership from campaign awareness to lead conversion
- Let data-driven insights dictate campaign optimization and strive to run an always on testing program on assets, campaigns, creatives and web journeys together with stakeholders
- Be curious and bold - introduce/test new ad formats and channels and be the innovator/challenger to propel the performance marketing team to the next level
- Collaborate with external media agencies and partners
Your Career Comeback
We are open to applications from career returners. Find out more about our program on ubs.com/careercomeback.
Your team
As a performance marketing strategist, you will be working for our new Digital Marketing Subchapter, which is part of the Digital Sales Chapter.
Diversity helps us grow, together. That’s why we are committed to fostering and advancing diversity, equity, and inclusion. It strengthens our business and brings value to our clients.
Diversity helps us grow, together. That’s why we are committed to fostering and advancing diversity, equity, and inclusion. It strengthens our business and brings value to our clients.
Your expertise
You'll be successful in this role if
- You have deep knowledge and hands on experience working with paid media channels. You have a track record of managing and building campaigns from previous roles
- You have a strong drive, are data driven with a competitive - and analytical mindset. You don’t like to be average, as you strive to be excellent (top 5% percent)
- You are excellent in communicating/sharing findings to relevant stakeholders and can simplify the complex world of digital marketing
- You have a win-as-one attitude and can collaborate with stakeholders across all levels of the business to achieve goals
- You have extensive experience with online marketing platforms and tools such as Adobe - or Google Analytics, Google marketing platform (DV360, CM), Google ads, Adform, Sprinklr, META Business manager, Linked In Campaign manager
- You get motivated and excited by looking at numbers the day after you launched a campaign
- You are a fast learner and able to cope with a dynamic and changing environment in an agile setup
- You love pivot tables and can create dashboards in Adobe, Google Analytics or Data Studio
- Technically savvy understanding tag management, tracking and what the deprecation of cookies means for paid media
- Understand attribution and different conversion windows across platforms, and the role this plays in reporting and media planning
- You are willing and able to primarily work from our office in Zurich
About us
UBS is the world’s largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise set us apart from our competitors.
We have a presence in all major financial centers in more than 50 countries.
We have a presence in all major financial centers in more than 50 countries.
Join us
At UBS, we embrace flexible ways of working when the role permits. We offer different working arrangements like part-time, job-sharing and hybrid (office and home) working. Our purpose-led culture and global infrastructure help us connect, collaborate, and work together in agile ways to meet all our business needs.
From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it's our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we’re more than ourselves. Ready to be part of #team UBS and make an impact?
From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it's our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we’re more than ourselves. Ready to be part of #team UBS and make an impact?
Contact Details
UBS Business Solutions SA
UBS Recruiting
UBS Recruiting
Disclaimer / Policy statements
UBS is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.
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