Job Advert
Internal Job Title: Marketing Manager APAC
Business: Lucy Electric (Thailand) Limited.
Location: Bangkok, Thailand
Job Reference No: 3596


Job Purpose
Drive marketing initiatives and overall customer messaging to support product and brand awareness. Oversee the approach to competitor analysis, market research and product positioning. Ensure data from market analysis is fed back to help shape future product direction. Drive product adoption and ensure cross functional teams have the knowledge and tools to be successful.


Job Context
The APAC region presents growth opportunities for Lucy Electric, this roll will require close coordination with the sales teams in Thailand, Australia, Malaysia and Vietnam. Regional management of the marketing communications function.


Job Dimensions
The role will be based in the Bangkok office. Visits to Lucy Electric Thailand factory in Rayong, customers in Thailand and travel to overseas locations within the APAC region will be required.


Key Accountabilities
These will include:

• Formulate and follow dedicated & focused Business Plans for new Markets/Market segments and Develop & Execute these in line with the (5) year strategic plan
• Support nominated countries in developing and deploying marketing strategies to achieve sales and marketing plans identified through research projects
• Actively contribute as the APAC point of contact to the development plans for new products & solutions with the Global Marketing Team.
• Support the global marketing function by implementing global marcomms strategy, locally
• Build the regional / country Marcomm plans in line with strategy and objective and ensure that Lucy Electric Products are effectively supported within agreed budget.
• Assists in the development and implementation of solution and proposal marketing plans as needed.
• Maintains accurate records of all pricings, competitor profiles, and activity reports of new customers.
• Conducts a review with all internal teams to build more effective communications, to understand training and development needs with the focus to productivity and effectiveness, and to provide insight for the improvement of company’s sales and activity performance via sales intelligence to enter new markets and/or to acquire new customers.
• Provides timely feedback to senior management regarding performances of business Development & Marketing activities/status with business feasibility, overview, and projection.

Qualifications, Experience & Skills

• Bachelor Degree in Electrical Engineering, Marketing or related field from an accredited university
• Minimum 5 years experience in electrical services sales and/or marketing
• High level of English (spoken and written).
• Team player, results-focused, determined, and responsible.
• Good people management skills and good customer handling skills.
• Computer literacy.
• Strategic thinking, enthusiastic, able to work under pressure, initiative and strong analytical skill.
• Excellent Presentation & Communication skills.
• Digital marketing
• Campaign marketing

Behavioural Competencies

• Strong “customer comes first” focus and delivering on commitments
• Proactive; takes the initiative and effectively deals with resistance
• Assertive, tenacious and willing to challenge when required
• Strong work orientation, taking ownership to deliver on time, every time.
• Forms effective relationships with key stakeholders across the matrix
• Precise and to the point

Our Company
Lucy Electric is an international leader in intelligent secondary power distribution products and solutions, with remote operation and monitoring. Linking energy generation to consumption, the business specialises in high-performance medium- and low-voltage switchgear for utility, industrial and commercial applications. Key products include Ring Main Units and package substations.

Does this sound interesting? We would love to hear from you. Our application process in quick and easy. Apply today!