About Lloyds Pharmacy Online Doctor
Lloyds Pharmacy Online Doctor has over 20 years of experience in leading the way in Digital Health, offering medical consultations over the internet. Our mission is to achieve excellence in delivering personalised and accessible healthcare at scale. Our algorithms are the basis of our patient-facing digital consultations and doctor-facing decision making tool.
Role Purpose
To play a leading role in researching, writing and publishing high-quality content across a range of written formats, such as product pages and advice articles. Responsible for the content required to increase Online Doctor’s organic visibility on search engines and explain the service.
Key Responsibilities

• To own the creation of product and article content for an Online Doctor service using the content strategy and SEO guidelines.
• Publish error-free content on the Shopify CMS and act as the main contact for website changes.
• Responsible for the use of the correct tone of voice across all content.
• Report on content performance using the available tools (e.g. GA4, Google Search Console, and SEMrush) and inform changes to the content strategy.
• Work with clinical and compliance teams to ensure content is clinically accurate and compliant - for example, in line with GPh C guidance and the MHRA’s Blue Guide.
• Work with the wider e Commerce team to support on content for marketing channels – for example, paid marketing landing pages and email copy based on briefs provided
• Support with sign off process for all copy used across website, emails, PPC and more
• Work with a range of stakeholders to make reactive changes to website content - for example, out of stock updates, fulfilment changes and clinical revisions.

Experience and Qualifications

• 3+ years of content creation experience
• 2+ years of CMS experience – Shopify preferred
• Very strong writing skills and a portfolio of content
• Some experience using reporting tools – such as GA4 and Google Search Console
• An understanding of SEO fundamentals (technical, content, links)
• Team player
• Highly organised with excellent project planning skills
• Good time-management skills
• Great interpersonal and communication skills
• Driven and determined to go the extra mile for patients to deliver quality work on time
• Confident and happy to take ownership of projects/campaigns to drive results
• Ability to prioritise a varied workload
• Strong communication and presentation skills, with a positive and friendly manner
• Ability to work effectively as part of a team and on an individual basis

• Healthcare, wellness, or pharmaceutical sector experience
• Knowledge of digital marketing channels – e.g. paid channels, e CRM, digital PR

Role Scope
To lead in researching, writing, and publishing high-quality content across a range of written formats for the Online Doctor offering. Responsible for the content required to increase Online Doctor’s organic visibility on search engines and explain the service.
This role profile is a written statement of the essential characteristics of the job, with its principal accountabilities, skills, knowledge, and experience required. This is not intended to be a complete detailed account of all aspects of the duties involved.
Job Type: Full-time
Pay: £40,000.00 per year
Benefits:

• Company pension
• Employee discount
• Work from home

Schedule:

• Monday to Friday
• No weekends

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in London