United Kingdom Job Openings
LloydsPharmacy Online Doctor
Digital Marketing Specialist
London
FULL TIME
September 2, 2024
Lloyds Pharmacy Online Doctor has over 20 years of experience in leading the way in Digital Health, offering medical consultations over the internet. Our mission is to achieve excellence in delivering personalised and accessible healthcare at scale. Our algorithms are the basis of our patient-facing digital consultations and doctor-facing decision making tool.
Role Purpose
To play a leading role in digital marketing activity, website content creation and website updates. To deliver SEO activity to maintain and improve organic visibility on search engines.
Key Responsibilities
- To support the planning, development and launch of unique content, SEO led campaigns and digital PR to increase traffic, drive acquisition and increase conversion across an Online Doctor proposition
- Become the key point of contact for CMS changes
- Work closely with clinical and compliance teams for content approval
- Coordinate with freelancers/agencies for asset production
- Support the SEO manager in the management of agency direction, ensuring high quality output
- Raise tech SEO issues with product/development teams, and support on fixes
- Analyse digital campaign effectiveness using tools like GA4, Google Search Console, SEMRush, and Similar Web
- Provide weekly reports on SEO and content performance and use insight to drive action
- Collaborate with other channel specialists to optimise campaign performance
- Stay updated on the latest SEO and digital marketing trends and best practices
- Previous experience in SEO and content or similar roles
- Some technical SEO knowledge
- Proficiency in digital marketing and reporting tools such as GA4, Google Search Console, SEMRush, and Similar Web
- Strong time-management and prioritisation skills
- Experience with CMS platforms – Shopify advantageous
- Ability to prepare and present reports to stakeholders
- Experience within a healthcare organisation
- Shopify experience
Responsible for
- SEO and content, and the performance of the organic channel (with SEO manager)
Job Types: Full-time, Permanent
Pay: £40,000.00 per year
Benefits:
- Company pension
- Employee discount
- Work from home
- Monday to Friday
- United Kingdom (required)
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