Role: Digital Marketing Campaign Manager
Location: London, England, United Kingdom

About the role:

As an experienced and expert Marketing Manager, you'll quickly slot right into this fast-paced, deadline driven client team, leading and delivering multi-variant marketing comms across a variety of digital marketing channels, both paid and owned. You'll have the right skills and experience to ensure you hit the ground running and add value from the off.

What you will be doing:

You'll work collaboratively with key stakeholders across the client organization as part of the UK Retail Banking performance marketing team. You'll be aiming to drive commercial growth, customer engagement, and transformational digital channel development – leading the execution of best-in-class creative and contact strategies, across a range of (mostly paid) digital and direct channels.
As part of your role, you'll be:

• Creating and producing brilliantly effective campaigns that differentiate the client from their competitors, through superior targeting, communication strategy, tech innovation & creative quality
• Working collaboratively with the wider Marketing Centre of Excellence to ensure communications are on product message, customer focused, developed in line with brand guidelines, aligned to brand values, adhere to regulatory requirements and developed in line with relevant governance frameworks
• Effectively managing budgets to maximise return on investment and drive commercial performance, as measured by solutions growth and cost per acquisition
• Keeping your campaigns on time and to plan, regardless of the curved balls that you might experience along the way
• Working collaboratively with business stakeholders to develop clear roadmaps, and testing designs
• Managing relationships with the client Digital, Product & Marketing teams, as well as various external agency partners.
• Leading the campaign delivery lifecycle – from ideation/discovery, through planning & prioritization, to solution design and in-channel execution
• Reporting on campaign performance and testing outcomes
• Genuinely collaborative, inside and outside the team to help make the Performance Marketing team a great place to work
• Fostering strong and meaningful relationships with key stakeholders by maintaining a regular dialogue with them and keeping them informed on all key milestones and outcomes, with clear recommendations to drive performance uplift. You'll raise any issues in a timely and rational manner, ensuring the highest standards of control & governance
• A self-starter, able to bring proactive opportunities and solutions to key stakeholders, as opposed to waiting for direction
• Able to share experience from a customer-driven organisation with a customer first mindset
• Able to take ownership for managing risk and strengthening controls in relation to the work you do
• Ensuring high levels of accuracy across all comms and ensuring that QA is never compromised

What you need to be great in this role:

Our successful candidate will be confident, smart, enthusiastic and proactive with great comms skills, both written and verbal. You'll be a self-starter with strong and positive energy; someone who will work collaboratively with everyone who'll support them in delivering campaigns. Working across multiple projects at any given time, you'll have strong juggling and prioritisation skills acquired in a fast-paced, deadline driven environment
The person we are looking for in this role will be someone who can demonstrate and evidence:

• Extensive Digital Marketing experience – particularly across paid media channels with an understanding of best practice of using these channels individually and as a broader media strategy. You'll understand digital marketing end to end delivery, from planning, scheduling & prioritising to customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governance.

An in-depth experience of:

• • working with media agencies
  • identifying opportunities to optimise paid media plans and channel selection
  • unlocking underutilised capability with paid media platforms and channels
  • pixels, tracking and tagging technologies and the role they play

• The ability to hit objectives and deadlines, plan well and deliver to that plan
• The resilience to face into challenge and change, looking for feedback and insight from everything around them
• A track record of delivering results in competitive markets; prioritising opportunities and activity to have the greatest commercial impact.

Req ID: 10846
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