United Kingdom Job Openings

NatWest Group

Digital Marketing Lead (9 months)

London

FULL TIME

September 6, 2024

Marketing & Communications, Customer
Digital Marketing Lead (9 months)
Closing date for applications: 13/09/2024

London, United Kingdom

Fixed Term Contract

Full Time

#R-00240688

Our people work differently depending on their jobs and needs. From hybrid working to flexible hours, we have plenty of options that help our people to thrive.

This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom.

Job description

Join us as a Digital Marketing Lead

This is an opportunity to join a talented team, where you’ll be collaborating with marketing leaders, subject matter experts and other creative professionals
You’ll be leading on our digital marketing initiatives and you'll be responsible for optimising digital engagement
Your work will play an important part in driving how our brand is represented across our digital estate, helping us to meet our marketing business goals

What you'll do

In this key role, you’ll be overseeing our digital assets, working closely with marketing managers and content producers to drive up engagement and conversion. Day-to-day, we’ll look to you to leverage advantageous online communities to drive traffic, publish high quality content and gather quality lead generation.

You’ll also be:

Analysing content performance metrics and improving digital content effectiveness and experiences across all digital marketing channels and campaigns
Reviewing and making sure that the content creation processes for digital marketing are complying with applicable laws, regulations and policies
Developing and delivering the digital content strategy across multiple media social channels and media partnerships to deliver on brand and commercial objectives
Co-creating our content strategy and securing agreement from senior leadership

The skills you'll need

We’re looking for someone with significant senior level experience in advertising in a client or agency role. You’ll have a strong track record of marketing through digital platforms and you’ll have an understanding of external regulations and their impact on the customer and marketing strategy.

You’ll also need:

Experience of managing a high-performing team
An understanding of the critical elements of brand management
Significant marketing experience within a large matrix organisation, ideally in financial services
A strong understanding of digital marketing strategies and implementation
Advanced influencing and stakeholder engagement levels at a senior level

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