Responsible for all product marketing activities within the vertical to ensure the prioritisation and success of the vertical product portfolio.
Responsible for conducting all relevant research including market research, competitive analysis and customer feedback and insight to understand industry trends, customer needs and competitor offerings.
Develop differentiated product positioning and messaging to be used across our internal and external business assets to support our product roadmap for 2025 and beyond.
Build a product marketing framework including ways of working and processes in which persona’s, positioning and messaging across all products can be established and are built out over time
Working in partnership with Product Managers, Campaign Managers, Heads of Sales and Customer Success, design, build and execute the end-to-end GTM strategy and plan.
Provide relevant content and insights to the vertical marketing manager to support the marketing content calendar including the creation of press releases, whitepapers, articles, broadcasting (webinar and podcast programming) and video.
Responsible for the ongoing assessment of competitor activity within the research to help define the positioning and value proposition.
Work with the Head of Sales Enablement to ensure all messaging and content is aligned with the needs of the Commercial team to effectively pitch to customers.
Work closely with Heads of Vertical and the GTM team (Marketing) to support product launches and ongoing product promotion where necessary.
Reporting back to Heads of Vertical, Marketing and Sales Leadership on performance including campaign engagement, audience growth, pipeline generation, closed won Sales and Revenue.

8+ years in senior product marketer roles within a Saa S and/or Data and Research organisation.
Automotive Retail experience a plus
Demonstrated multiple successful launches of complex products and solutions.
Highly skilled in proposition creation and management.
Have the ability demonstrate a comprehensive understanding of product lifecycle and product management.
Excellent market research skills and the ability to gain insight into the customers’ needs and experiences
Excellent analytical/problems solving experience.
Experience of engaging with Senior Management.
Excellent collaborative skills and ability to work with multiple teams and departments across the business
Good verbal and written communication skills