Crown Equipment Corporation

Digital Manager

New Bremen

FULL TIME

November 3, 2024

Company Description:


Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.


Primary Responsibilities


  • Manage development, implementation and user experience of Company websites.
  • Collaborate with internal content owners, editors, designers, developers, and others to develop digital assets that meet customer needs, align with the overall digital strategy, and meet brand guidelines.
  • Work with Information Technology (IT) and other departments to create project requirements and obtain and oversee development support.
  • Utilize department project management process and monitor and track the volume and status of projects in the queue for these websites. Ensure projects are delivered on time and within budget.
  • Ensure a consistent brand image is portrayed and design standards are met. Ensure development and approval processes are followed.
  • Manage the overall websites and site analytics. Implement tools necessary to increase sites’ efficiency, reach, overall traffic, and search engine optimization.
  • Report on key web metrics and project progress to Company leadership. Produce management reports and presentations as requested.
  • Identify the need for and manage the use of external resources to supplement in-house capabilities.
  • Perform ongoing research regarding new products and developments in website engagement and analytics.


Minimum Qualifications



  • Bachelor’s degree in marketing, business, communications, digital design or related field is required along with at least 5 years’ related experience. Non-degree considered if 12+ years of related experience along with a high school diploma or GED.
  • Job requires employee to drive a personal vehicle to conduct company business < 20% per week (8 hours) and/or travel locally between company locations during scheduled workday.


Preferred Qualifications


  • Mobile, tablet, and responsive web design experience.
  • Understand how content, design, and user interface work together to create an optimal user experience.
  • Understand development optimization techniques to deliver the best user experiences in the most technically efficient manner.
  • Experience managing cross-functional projects. Comprehensive knowledge of electronic design processes and best practices.
  • Highly creative individual with balance of implementation and business knowledge.
  • Excellent ability to communicate concepts and design rationale both verbally and in writing.
  • Ability to prioritize projects, work within short time frames, and meet deadlines.
  • Proactive, flexible self-starter with strong interpersonal and team building skills.
  • Understand design, video, and web development software including Adobe Experience Manager, Final Cut Pro Suite, Premiere, Photoshop, Illustrator, In Design, and Flash.
  • Knowledge of After Effects, Cinema 4D, HTML and other internet languages, database applications, and other rendering software and principles.


Work Authorization:



Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.


No agency calls please.



Compensation and Benefits:



Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled
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