United States Job Openings
Embry-Riddle Aeronautical University
Manager of Media Relations
Daytona Beach
FULL TIME
August 29, 2024
- Write, edit and distribute news releases to relevant media outlets, following AP style and best practices.
- Develop and execute earned media strategies and campaigns to increase our visibility and reputation.
- Build and maintain a network of contacts with journalists, editors, producers and influencers across print, broadcast and online media.
- Monitor and analyze media coverage and report on the effectiveness and outcomes of media relations activities.
- Coordinate and prepare spokespeople for media interviews and events.
- Work closely with other communications team members and cross-functional teams to identify and leverage media opportunities.
- Indirectly manage news writers and strategically plan and post stories.
- Oversee our PR software platform and stay abreast of new strategies and technologies for media planning.
- Stay updated on media trends and best practices and provide recommendations for improvement.
- Be available for situations of crisis/reputation management and serve as a backup on the University’s Emergency Operations Team (EOT).
- Bachelor's degree in journalism, communications, public relations or related field.
- At least five years of experience in media relations, preferably in aviation and/or higher education sectors.
- Strong writing, editing and storytelling skills, with a portfolio of published news releases and media stories.
- Proven track record of securing media coverage and building relationships with media outlets.
- Excellent verbal and interpersonal communication skills, with the ability to pitch and persuade effectively.
- Ability to work under pressure, meet deadlines and handle multiple projects simultaneously.
- Ability to work collaboratively and cross-functionally with internal and external stakeholders.
- Proficiency in Microsoft Office, Google Suite, media databases and social media platforms.
- Experience with public relations and earned media distribution platforms.
- In-office work required.
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