Job Overview:
The Marketing Manager for California will be the go-to-person for orchestrating local go-to-market plans, leading execution on the integrated marketing plan and building relationships with key stakeholders across the state. The manager will collaborate closely with the Director of Marketing and the business development team to drive alignment between the teams and in partnership with the lead generation team, deliver engagement to drive growth. This role will lead all local pursuit and client event planning and execution for their markets. This is a pivotal role to drive brand and growth marketing and have a lasting impact across California.

Experience being part of a high-performing team with a fulfilling career in property management with First Service Residential.

Compensation: $75,000-$80,000

First Service Residential will compensate the successful candidate in accordance with the posted range. The salary or wage paid to the successful candidate will be commensurate with experience, education, and specific job responsibilities. For positions designated at a client's property, the salary or wage will also be premised upon the client's directive. The base pay range is subject to change and may be modified in the future.

Job Responsibilities:

The job duties listed are typical examples of the work performed by positions in this job classification. Not all duties assigned to every position are included, nor is it expected that all positions will be assigned to every duty.

• Work with the Marketing Director, West Region, to manage integrated marketing across California, balancing the global marketing plan with local plans for events, advertising and pursuit plans
• Develop relationships with key stakeholders in their markets including the business development team, operations and human resources; Sales + Marketing will be a key focus for this role and their relationship with the business development team will be key to their success
• Execute local go to market marketing plans tied to the pursuit plans for the market(s), leading local execution and briefing the lead generation team for growth marketing campaigns including email campaigns and digital advertising
• Manage event planning for California from kick off through to execution and including planning sessions, briefing the lead generation team and/or management team for invitations and registration, running webinars, and developing the post event plan; provide the business development team with tools for their pursuit outreach related to events
• Develop a local sponsorship program for their market, securing local industry sponsorship, events as well as local sponsorships as requested by the market to drive brand building
• Book local advertising for their market and manage their local advertising plan; brief the creative and content team for development of advertising to support their plan
• Create local associate referral programs and promotions to drive associate referrals for business development including briefing for collateral for internal promotion; in partnership with the manager, content & communications execute local online reputation program to drive online reviews for their market
• Lead the process to secure local photography and content from their market for the global social media accounts; identify PR worthy stories and content, responsible for coordinating subject matter experts for PR opportunities
• Accountable for developing briefs in support of their local go-to-market plan
• Partner with the Director of Marketing to create custom assets to drive targeted prospect engagement Including but not limited to sales-ready collateral i.e. talk tracks and custom landing pages as needed
• Manage inventory, ordering, and delivery of promotional items for California
• Manage their local marketing budgets in partnership with the Director of Marketing

Skills & Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

• Ability to communicate effectively in both oral and written form
• Excellent people and relationship-building skills and ability to successfully work with a wide range of personnel including office staff and all levels of management
• Strong project management and time management skills, ability to prioritize and work efficiently under pressure
• Ability to coordinate events and drive results aligned with company growth and retention goals.
• Collaborative attitude and team player
• Exceptional interpersonal and organizational skills
• Flexible and adaptable approach toward change
• 5+ years of marketing and event planning experience required

Physical Requirements & Working Environment:

• Sitting at a desk for extended periods of time
• Dexterity for keyboard and mouse use
• Ability to lift up to 30 lbs.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Hours over and above normal office hours will occur, including evenings, holidays, and some weekends. Schedule is subject to change based on business needs.

This is a full-time position with typical scheduled hours, Monday through Friday, 8:00 a.m. – 5:00 p.m. May be required to work overtime as needed and approved by supervisor, including occasional evening meetings. Consistent and regular attendance required.

Tools & Equipment Used:

• Must have a valid California Driver's License and state mandated vehicle insurance

What We Offer:

• Medical, dental, and vision plans (full time and part time 30+ hours)
• Part time 20+ hours qualify for dental and vision
• 401K match
• Time off including vacation, sick, and company paid holidays
• Pet insurance available
• Verizon discount
• Tuition reimbursement
• Legal services
• Free emotional wellbeing and daily life assistance support for all associates
• Domestic partner coverage
• Health savings account
• Flexible spending account

About Us:


First Service Residential transforms the property management landscape by providing professional association management services to over 9,000 residential communities across the United States and Canada.
Our dedication to associate satisfaction and growth is recognized by our Great Place to Work certification, exemplifying our commitment to fostering a positive and inclusive workplace culture. Our 19,000 associates can count on competitive salaries, top-tier medical, dental, and retirement benefits, career training, and support for continued professional development.

Disclaimer:

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. This is not an all-inclusive job description; therefore, management has the right to assign or reassign schedules, duties, and responsibilities to this job at any time.

First Service Residential is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.
Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws. All offers of employment with First Service Residential are contingent upon a satisfactory background check.