Responsibilities:

• Strategy & vision: Develop and communicate a strategic, content vision that aligns with Consumer Marketing’s OKRs, using data-driven insights to optimize marketing initiatives and measure results.
• Leadership & team development: Build and scale a high-performing content strategy function. Mentor team members and implement scalable processes to elevate content across the marketing organization.
• Content strategy & messaging: Lead the creation of content strategies, including journey mapping, persona-based messaging, and content planning for scalable growth across channels. Tailor content for both client and consumer audiences, ensuring consistency in voice, tone, and brand positioning.
• Cross-functional collaboration: Partner across Consumer Marketing and other departments to create member-facing content that aligns with business objectives and clearly articulates value.
• Planning & execution: Develop and manage editorial calendars, oversee content production, and ensure timely distribution across platforms. Actively engage in the content creation process while continuously optimizing content through performance tracking and A/B testing.
• Performance analysis & reporting: Track and analyze content performance metrics, refine strategies based on insights, and report key findings to stakeholders. Support client-facing teams with cohesive content strategies that address audience needs.

Qualifications:

• Bachelor’s or Master’s degree in marketing, journalism, communications, or a related field.
• 7+ years of experience in content strategy, marketing, and messaging with a proven ability to develop and execute content plans that drive results.
• Expertise in journey mapping, messaging frameworks, and persona-driven content strategies.
• Strong experience in creating consumer messaging aligned with organizational goals.
• Excellent project management and cross-functional collaboration skills.
• Data-driven decision-maker with strong strategic judgment to navigate complex challenges.
• Exceptional communication and leadership skills, with the ability to inspire and build trust across teams.
• A “builder” mentality—someone ready to roll up their sleeves, create scalable solutions, and lead the team through growth and change.

Physical/Cognitive Requirements:

• Ability to remain seated in a stationary position for prolonged periods.
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
• Ability to interact with leadership, employees, and members in an appropriate manner.