Responsibilities:

• Strategy & vision: Define and communicate a strategic content vision that aligns with Consumer Marketing’s OKRs. Leverage data-driven insights to guide content development and optimize marketing initiatives to achieve measurable results.
• Leadership & team development: Build, lead, and scale a high-performing content strategy team, including managing creative teams responsible for content output across multiple channels. Mentor and develop team members, implementing scalable processes to foster innovation and excellence.
• Content strategy & messaging: Lead the development of comprehensive content strategies, including journey mapping, persona-driven messaging, and content planning. Ensure messaging consistency for both client and consumer audiences, maintaining a unified voice, tone, and brand positioning across all platforms.
• Creative & content management: Oversee all content output from the creative team, ensuring alignment with strategic objectives and quality standards. Develop scalable workflows and processes to manage the creation, production, and distribution of content across various channels.
• Cross-functional collaboration: Partner with teams across Consumer Marketing, product marketing, customer success, and creative to develop member-facing content that communicates value and aligns with organizational goals. Ensure that all departments are aligned on content strategy and execution.
• Planning & execution: Create and manage editorial calendars and oversee content production to ensure timely delivery across platforms. Optimize content through A/B testing, performance tracking, and continuous refinement of strategies.
• Performance analysis & reporting: Track, analyze, and report on content performance metrics. Use data to drive content improvements, refine strategies, and support client-facing teams with cohesive content that aligns with audience needs.

Qualifications:

• Bachelor’s or Master’s degree in marketing, journalism, communications, or a related field.
• 10+ years of experience in content strategy, marketing, and messaging, with a proven track record of developing and executing content plans that drive organizational impact.
• 5+ years of experience managing and developing high-performing teams, including creative teams responsible for content production and output.
• Expertise in journey mapping, messaging frameworks, and persona-driven content development.
• Strong background in creating consumer and client messaging that aligns with business objectives.
• Excellent project management skills, with the ability to lead cross-functional collaboration and ensure alignment on strategy and execution.
• Data-driven decision-maker with a strong ability to use strategic judgment to navigate complex challenges and optimize content initiatives.
• Exceptional communication and leadership skills, with the ability to inspire teams, build trust, and drive innovation across the organization.
• A “builder” mentality—someone ready to roll up their sleeves, create scalable solutions, and lead the team through growth and change.