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INTRODUCTION
Our client is a leading Direct-to-Consumer (DTC) business with a strong presence in Vietnam. They are recognized for developing high-quality beauty and skincare products, combining their in-house expertise with global standards. Their focus is on building a robust portfolio of brands that cater to the evolving needs of consumers. With dedicated teams in brand management, marketplace sales, and digital marketing, they are positioned to expand their market reach through a blend of innovation and strategic execution. The company fosters a dynamic work environment that encourages creativity, professional growth, and collaborative success.
ABOUT THE ROLE
The Commercial Director will drive business growth through strategic leadership and multi-channel management. This role is crucial in guiding teams across various sales channels to achieve ambitious targets while ensuring a consistent and compelling brand message. The ideal candidate will have a deep understanding of e-commerce dynamics, strong leadership capabilities, and the ability to adapt strategies to changing market conditions. Reporting directly to the CEO, the Commercial Director will influence the company’s trajectory and play a key role in its future success.
HIGHLIGHTS
Skills: Advanced proficiency in digital marketing and multi-channel sales strategies; expertise in managing complex e-commerce platforms (e.g., Shopee, Lazada, Tik Tok).
Competencies: Strategic vision, leadership, and cross-functional team management.
Knowledge: Strong understanding of consumer behavior in beauty or related industries, data-driven decision-making, and familiarity with global and regional market trends.
OBJECTIVES

• Develop and implement a comprehensive commercial strategy to drive revenue and market share growth.
  
• Optimize multi-channel sales performance by leveraging data and insights.
  
• Establish relationships with key stakeholders to foster new business opportunities and partnerships.
  
• Lead the expansion of private-label and global brands across online platforms, achieving measurable KPIs.
  

RESPONSIBILITIES
Core Responsibilities:

• Lead the development and execution of sales strategies across multiple platforms, balancing immediate objectives with long-term growth.
  
• Manage and optimize a diverse portfolio of sales channels, ensuring effective alignment and performance.
  
• Oversee brand management initiatives to maintain consistent messaging and drive the growth of private-label and global brands.
  
• Collaborate closely with the digital marketing team to craft impactful campaigns that drive traffic and engagement.
  
• Use data analytics to refine strategies and enhance overall sales performance.
  
• Identify new growth opportunities, such as partnerships or new product lines, to further expand market presence.
  

REQUIREMENTS
Must-Have:

• Minimum of 7-8 years of experience in a senior leadership role, ideally within e-commerce, marketplace sales, or digital marketing.
  
• Proven ability to lead teams and manage multiple sales channels effectively.
  
• Strong analytical skills, with a history of making data-driven strategic decisions.
  
• Exceptional communication and leadership capabilities, with experience in stakeholder management.
  

• Prior experience in beauty, fashion, or consumer goods industries.
  
• Familiarity with managing marketplace sales on Shopee, Lazada, and Tik Tok platforms.
  

Behavioral Competencies:

• Entrepreneurial mindset with the agility to thrive in a dynamic, high-growth environment.
  
• Strong sense of accountability and a collaborative approach to problem-solving.
  

DETAILS
Reporting Line: CEO
Team Management: Overseeing teams across marketplace sales, digital marketing, and brand management.
Compensation: Competitive base salary plus performance-based incentives.
Benefits: Comprehensive benefits package including health coverage and opportunities for professional growth.
Engagement Type: Full-time.
Working Location: District 3, HCMC