JOB DESCRIPTION

• Assist in the creation of digital marketing and advertising campaigns on Google Ad Words, Tiktok ads and other third-party platforms
• Assist in the management and optimization of paid search campaigns for optimal return on investment (ROI), including but not limited to: Ad copy creative, image ad creative, landing page recommendations, account structure, conversion tracking setup/optimization, etc
• Assist in generating weekly, bi-weekly, monthly, quarterly and ad hoc performance reports for all clients, with ability to recognize performance trends and troubleshoot data anomalies
• Perform analysis of Google Ad Words, Google Analytics and other third party-platform data
• Perform online research of clients websites and other Web properties to fully understand online goals and objectives of marketing efforts
• Prepare presentations
• Gain an understanding of industry trends and research industry related media

REQUIREMENTS
Functional knowledge required:

• Major in Marketing or Advertising
• Knowledge of and experience in social media channels including Facebook, Google, Tiktok, Instagram, Linked In and Pinterest is preferred

Skills needed:

• Good at data analysis & visualization is preferred
• Excellent verbal and written communication skills
• Highly organized, with extensive knowledge of Web and social media
• Power Point, Word and Excel experience is require