Australia Job Openings

Tyro

Digital Marketing Manager - Organic Sales

Sydney

FULL TIME

November 8, 2024

Why work for Tyro
We're not just like every other bank. Tyro has always been a tech company at heart, but fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture.
Tyros are a highly collaborative mix of people. You will work closely with our awesome teams and individuals in engineering, product management, customer support, sales and other functions within the business. Our strong team of 600+ Tyros, just like our customers, are the lifeblood of our business. We go to great lengths to ensure a positive and enjoyable employee experience for all. Everyone is committed to delivering great outcomes for our customers, and you will have the chance to change the face of payments and commerce for Australian businesses.
The role
As the Digital Marketing Manager (Organic Sales), reporting to the Direct Sales & Martech Lead, you will drive leads and applications through owned and non-paid channels. You’ll create and manage content, campaigns, and assets across digital platforms to boost Tyro’s organic search performance and market position.
With expertise in online marketing, you’ll plan and execute organic strategies, create valuable content, and identify trends to position Tyro as an industry leader. Collaborating with cross-functional teams, you’ll optimise KPIs and assets to drive leads, cross-sells, and other business goals.
What you’ll do
  • Develop and execute strategies to drive leads, applications, and revenue through organic search, content, and media channels, aligning with business goals.
  • Create and manage SEO optimised digital content (long-form, video, blogs) for the finance and payments industry, ensuring content addresses key audience pain points and trends.
  • Explore and implement new digital marketing channels (e.g., video, social media, webinars) to expand reach and engagement.
  • Collaborate with internal teams and external agencies to improve SEO, oversee content creation, and optimise web and paid media performance.
  • Monitor and report on campaign performance, identifying trends, risks, and opportunities to refine strategies and meet growth targets.

What you’ll bring
  • Strong background in Digital Marketing, with expertise in organic channels and content creation.
  • Skilled in writing and researching web content, experience in finance or payments sector is highly desirable but not essential.
  • Experienced in producing digital assets within a CMS and optimising them for performance.
  • Proficient across a range of marketing channels, including SEO, SEM, Programmatic, and CRO.
  • Well-versed in using tracking tools like Tag Manager, Analytics, and third-party platforms, with strong project management and organisational abilities
Perks and Benefits
We’ve worked hard to create an environment that’s big on diversity, inclusion, and flexibility, and one that suits the changing needs of our people across Australia. Here are just some of the things Tyros tell us they love about working here:
  • A hybrid working policy that truly enables you to live your best life
  • Learning and career development opportunities
  • 16 weeks paid primary carers leave
  • 12 weeks paid secondary carers leave
  • Annual team-based volunteer day
  • We're a social bunch, we love a weekly team social event, snacks, a selection of craft beer, wine and non-alcoholic beverages, ping pong and video games
  • Taco Tuesdays
  • Mental health and wellness initiatives
  • Personal finance initiatives
#LI-Hybrid
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