Belgium Job Openings

Danone

Internship: Shopper Activation Marketing Danone & Alpro 6 Months

Brussels

FULL TIME

September 13, 2024

About the job
Are you looking for you first working experience? And are you available for a 6 months internship this summer?

Well, then we have great news for you! Our team is looking for TWO enthusiastic, independent and ambitious Shopper Activation Marketing interns to join the Shopper Marketing department based in Brussels for a period of 6 months

We are hiring two interns for this position, each focusing on different segments:
  • One intern will focus on Danone Dairy
  • One intern will focus on Alpro plant-based


About the Job


Get a great first taste of life in "FMCG" (aka "fast moving consumer goods", or in human language: brands and products you can find when exploring your local supermarket) in a young, dynamic, enthusiastic and incredibly talented team (maybe we should add humble too?). Oh well, all joking aside: you may just have found your first dream job! Hungry to apply?
In this 6 months partly-remunerated internship, you will join our local shopper marketing team. Euh, shopper what? Shopper marketing is all about convincing consumers to buy our products at their preferred point of purchase, and this can be anywhere: the local supermarket or hypermarket, on an e-commerce platform or even when they are refueling at a petrol station and quickly popping into the shop to buy a snack to enjoy while driving.
The job of a shopper marketeer is to identify the key moments and places to make sure the shoppers find our products and develop shopper activations to convince them to add our products to their basket or cart.

What would be your role in this team, you ask?
  • You'll collaborate with the shopper team on the implementation of our shopper activations in Belgium and Luxembourg like the launch of new products and the activation of key shopper occasions, for example, "back to school". You'll be involved in the whole process; from briefing an agency to giving input on creative concepts and follow-up of the project until it is live in the market.
  • Your day-to-day task will be focused on driving excellence in execution: ensuring consistency in brand identity towards our shoppers through the follow-up of the design of all point of sales materials like displays, wobblers, shelf dividers and making sure the materials are available in time.
  • Together with the shopper marketeer, you'll monitor the impact of the activations on key customer KPI's to get relevant learnings and optimize for future activations.
  • You'll closely collaborate with your colleagues in different functions, for example: brand marketing team, key accounts and field sales manager.
About you
  • You can start in January or February 2025 and are available for 6 months.
  • You preferably hold a Master Degree (f.ex. Communications, Economics, Marketing, Digital Marketing)
  • You are hungry for a first experience in marketing.
  • You are passionate about dairy and plant-based and eager to dive into the world of shopper marketing.
  • You are analytical, punctual and have excellent coordination skills
  • You have a flexible mindset: you are proactive and can work independently with an eagerness to learn.
  • You are a real social animal, adding your own personal touch to our team.
  • You are fluent in English and Dutch and/or French
About us
  • A unique experience to support the shopper marketing team in the implementation and execution of the shopper plans for delicious and world-known brands as Hi Pro, Danette, Oikos, Alpro and so many more..
  • Exposure to the dynamic and innovative FMCG sector, together with the possibility to establish a wide and diverse network., for example: the launch of new products, shopfloor campaigns, promo activation, performance tracking and so on.
  • The opportunity to get a lot of insight into the day-to-day tasks of the sales and marketing departments in an FMCG environment.
  • Personal and professional growth. Through our culture of autonomy and flexibility in combination with the broad opportunities within the company, you will grow both personally and professionally every day. High responsibilities stimulate growth and will provide you with the hands-on experience you need to launch your career.
  • Team spirit and flat hierarchies. At Danone, we cultivate inclusive and engaged teams that work through flat hierarchies. We believe it is the key to innovation and empowerment. It fosters mutual respect while encouraging all employees to share their diverse opinions and perspectives.
  • Our core values - Humanism, Openness, Proximity and Enthusiasm embody the way we aspire to behave in everything we do. If you are an energetic person who believes in these principles, then Danone is the right company for you! Join our dynamic team and help us make our vision a reality by playing a key role in the performance of Danone and all its brands.


If you are not graduated yet, we offer you a fulltime end-of-studies-internship where you get the opportunity to deep dive in your first working experience. You’ll receive an allowance to support cost related to transport and meals.

If you are recently graduated, we collaborated with VDAB to offer you an internship, known as BIS/Beroepsinlevingsstage, with a monthly allowance to support cost related to transport and meals
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