KEY RESPONSIBILITIES

• Work closely with the State Manager to develop and execute sponsorship activation strategies that align with the company’s objectives.
• Serve as the daily point of contact for sponsored assets and partners, ensuring mutual benefits and strict adherence to contractual agreements.
• Coordinate sponsorship activations and events across the state.
• Collaborate with other teams, particularly the Brand Experience team, to promote sponsorship initiatives across various channels.
• Monitor and report on sponsorship performance metrics to assess effectiveness and inform future strategies.
• Stay informed on industry trends, competitor activities, and best practices in sponsorship, activations, and brand experiences.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in live marketing or sponsorship activation, preferably within the betting or sports industry.
• Strong negotiation and communication skills with the ability to engage effectively with stakeholders.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Proficiency with analytics tools for measuring sponsorship effectiveness.
• Passion for sports and a strong understanding of the betting landscape.
• Excellent verbal and written communication skills in both Portuguese and English.
• Availability to work some weekends and to travel for business as needed.

• Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including:
• Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;
• Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;
• Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;
• Athletes participating in competitions organized by entities within the National Sports System;