Company Profile:
Join one of the fastest growing companies in Canada! Law Depot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At Law Depot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!
Position Overview:
Law Depot is currently expanding and looking to recruit a Copywriter – Checkout Experience in Edmonton, Alberta. In this role, you will be responsible for creating, planning, and implementing initiatives focused on optimizing the checkout area of our website. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid office work schedule.
Primary Responsibilities:

• Create checkout pages for a large-scale e Commerce website, focused on conversion rate optimization (CRO) and increasing customer lifetime revenue value
• Craft persuasive, engaging, concise, and user-friendly content that guides users through the checkout journey
• Write, edit, and organize the presentation of page elements to enhance checkout page performance
• Update pricing and subscription option information to communicate product value propositions
• Implement copy and design changes using our internal content management system (CMS), ensuring high attention to detail and accuracy when publishing
• Conduct in-depth research on checkout presentation best practices, competitor strategies, pricing, and user behavior to uncover opportunities
• Utilize A/B testing to experiment with presentation changes and optimize the checkout experience
• Collaborate with the checkout lead, analysts, UX designers, product owners, and specialists to cohesively plan and prioritize projects
• Analyze the performance of checkout pages through experiment analysis, usage analysis, and customer segmentation
• Identify areas of opportunity and provide actionable recommendations that drive strategic enhancements
• Regularly communicate the progress of checkout initiatives, providing detailed updates and next steps
• Define and outline project details, ensuring all objectives, deliverables, timelines, resources, and results are clearly documented

Knowledge and Skill Requirements:

• Post-secondary education in Marketing, Communications, Consumer Psychology, Business, or other relevant fields
• Experience with conversion focused copywriting
• Understanding of consumer psychology, online marketing, and conversion optimization
• Excellent written and verbal communication skills
• Strong editing skills to ensure clarity, consistency, and readability of material
• Ability to convey complicated information in a succinct way and adjust writing style based on audience
• Strong research and analytical skills
• Ability to identify opportunities and suggest new ideas
• Self-driven, with the ability to work collaboratively with cross-functional teams
• Ability to learn new tools quickly (ex. content management systems, CSS)
• Organizational skills to manage multiple projects and meet deadlines
• High attention to detail and a commitment to delivering quality work
• Technical or UX writing experience would be an asset
• Working knowledge of UX best practices would be an asset

Why You Should Join the Law Depot Team:

• Excellent total compensation package
• Comprehensive health and dental benefits, plus an additional Health Care Spending Account
• Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
• Three weeks paid vacation, plus bonus personal days
• Continuous learning opportunities, including Linked In Learning subscriptions and training budgets
• Company share plan
• Free catered lunches for the entire office
• Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
• Casual work environment
• Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
• Free and easily accessible parking
• Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
• Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

How to Apply:
Please submit a resume and cover letter by email to career@lawdepot.ca or submit online via our Careers page at https://www.lawdepot.ca/career
We thank all applicants; however, only those selected for an interview will be contacted.
Job Types: Full-time, Permanent
Benefits:

• Casual dress
• Company events
• Dental care
• Discounted or free food
• Employee stock purchase plan
• Extended health care
• Flexible schedule
• On-site parking
• Paid time off
• Vision care
• Wellness program
• Work from home

Flexible language requirement:

• French not required

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• No weekends

Work Location: In person
Expected start date: 2024-08-22