Meet the Smart Safety Company


At Safe Fleet our name says it all. We make fleet vehicles – and everyone in and around them – safer. Our fleet safety platform brings together best-in-class products, ground-breaking technology, and a 100-year history of fleet know-how and innovation to solve the world’s biggest fleet safety problems.


Our core value is safety. Without safety first, efficiency and productivity are not possible. This is true for our products, our culture, and our relationship with our community. Our vision is to reduce preventable deaths and injuries in and around fleet vehicles with a goal of ZERO accidents.


We are re-defining what safety means for fleets of every type – from school buses to waste collection trucks, firefighting to utility vehicles, police cruisers to delivery vans.


Whether you work in our Charlotte plant to build life-saving stop arms for school buses, or design advanced camera vision products in our Vancouver office, forge valves and high-quality nozzles to fight fires, or dream up new ways to protect fleet operators in our Corporate HQ in Kansas City, you’ll contribute to our goal to keep everyone safe.


We are a fast-growing manufacturing, service, and technology company with over 1700 employees in over 15 locations across Canada and the US. We’re looking for motivated self-starters with innovative thinking to join our team and help us achieve our growth and performance goals. Sound like you?


JOB SUMMARY


The Marketing Communications Manager (MCM) will be responsible for driving the marketing communications plan for our law enforcement and waste & recycling business units, ensuring all external communications match our brand, vision, and corporate objectives. The MCM will develop a deep understanding of market and competitive dynamics, and the target audience personas to conceive and develop the innovative marketing programs and strategies that drive demand for our products in their respective markets.
You’ll define and communicate omni-channel promotional campaigns to support business unit and corporate goals, working closely with the creative and production team to develop content while ensuring alignment with Sales, Product Management, and Operations teams. You’ll bring your proven track record of core marketing expertise and leadership to create effective, data-driven, marketing programs that deliver measurable results.


ESSENTIAL DUTIES & RESPONSIBILITIES

• Provide strategic insight and accountability for development and execution of Law Enforcement and Waste & Recycling Business Unit Marketing plans ensuring alignment with PTLW and corporate goals and objectives.
• Plan and execute multi-channel marketing campaigns to address key target audience segments to ensure consistent growth and achievement of revenue goals
• Write clear creative briefs and campaign plans to contribute to content development to fuel regular communications via social media, email, print and online advertising, video, speaking engagements, company blog and website, tradeshows, and events.
• Manage campaign deliverables and timelines to ensure the all materials (email content, landing pages, sales aids, print and online ads, collateral, videos, and social media posts) are ready on-time and on-budget.
• Manage and coordinate Marcom projects, public and media relations, and external communications.
• Contribute key marketing deliverables, including but not limited to market and competitive research, sales support materials, advertising, events and promotional strategy, to the Go-To-Market launch process for new products.
• Manage budget, project plan and oversee execution of Tradeshow presence for large annual events.
• Contribute to regular updates to the corporate website and community portal
• Assist in company-wide brand consistency and corporate style; monitor dealer and business partner adherence to corporate brand guidelines, trademarks, legal standards.
• Negotiate media and vendor contracts and recommend the best channels to promote Safe Fleet products.
• Liaise with PR firm and target media outlets with the goal of driving coverage of Safe Fleet products and services
• Accountable for adherence to annual Marketing budget and expense approval process (monthly reporting)
• Establish KPIs and metrics to manage marketing program effectiveness and deliver monthly/quarterly marketing results (campaign metrics, KPIs, scorecard, achievement against plan) at team meetings.
• Direct and manage Marketing Intern activities and output.

Salary: $73,000 - $90,000/yr
Duration: 12 months


At Safefleet, we are an equal opportunity employer that is committed to creating a diverse and inclusive workplace where everyone is valued and respected. We embrace diversity and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. We promote fair and equitable hiring practices and foster a culture of inclusivity and respect. Our core values of integrity, innovation, teamwork, customer focus, and safety guide our efforts to provide a workplace where all employees can thrive and reach their full potential.

Requirements:

• Disciplined self-starter with 5+ years of marketing communications management experience preferably in a technology B2B environment; experience marketing to Law Enforcement or Waste & Recycling would be an asset.
• Bachelor’s degree or equivalent diploma/experience in business, marketing or related field.
• Experience in researching, writing and delivering marketing proposals and presentations.
• Highly organized with the ability to manage multiple projects and busy schedules.
• Excellent oral and written communication, persuasion, diplomatic and interpersonal skills.
• Excellent interpersonal, decision-making and leadership skills.
• Must be a team player and demonstrate a positive attitude with excellent people skills.
• Ability to work with minimal supervision.
• Valid passport is required – occasional travel between the US and Canada.