• Lead and develop a small team of demand generation specialists.
• Develop and execute comprehensive demand generation strategies to drive lead generation, customer acquisition, and revenue growth.
• Manage lead generation programs, including lead capture, scoring, and nurturing, to maximise lead quality and conversion rates.
• Develop a customer advocacy programme to recognise, federate and eventually foster upselling/cross-selling opportunities for our sales team through various initiatives: awards programme, customer advisory board, working in close relationship with marketing teams on customer stories etc.
• Collaborate with sales and marketing teams to develop integrated marketing and sales campaigns and align efforts to achieve business objectives.
• Support and enable SDRs, and Account Executives to utilise marketing programmes and messaging to engage and progress leads to opportunity and generate revenue.
• Measure, analyse and report on the impact of programmes and improve our performance when & where needed. Track our results to make sure the right investments are made and closely monitor which channels are working.
• Manage the demand generation budget. Allocate resources to channels that yield the most efficient return on investment and deliver results in line with business targets
• Maintain a feedback loop between sales and marketing to optimise lead generation campaigns and find opportunities for pipeline acceleration and sales conversions.
• Evaluate, select, and manage outside vendors and specialist agencies that contribute to demand creation programmes, ensuring performance metrics are met and they deliver high-quality results.
• Stay updated with industry trends, best practices, and emerging technologies in demand generation and leverage data-driven insights to continually refine strategies and drive results.

• A minimum of 8 years experience in Saa S B2B marketing roles with a particular focus on digital demand generation experience including paid social, content syndication, ABM, lead generation and scoring, nurture and email marketing and webinar programmes
• Are an experienced people manager - you’ll be leading a team of demand generation marketers, so we’re looking for someone who knows how to develop, lead, motivate and get the best out of people
• Are self-motivated, energetic and results oriented marketer with a track record of impact
• Excel in a fast paced, highly matrixed environment and embrace change and ambiguity
• Are a credible communicator with impeccable presentation skills
• Fin Tech background would be an advantage but is not essential
• Experience with marketing automation and CRM tools such as Hub Spot and Clay advantageous

Show me the benefits!

• Your own Pleo card (no more out-of-pocket spending!)
Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets
• Private health insurance to ensure you’re fit in body and mind to do your best work
• We offer 25 days of holiday + your public holidays
• For our Marketing teams, we offer a hybrid approach (with two days in the office)
• Option to purchase 5 additional days of holiday through a salary sacrifice
• Wellbeing days - fully paid days off designed for a slower pace, allowing you to take time to recharge and prioritise self-care
We’re trialling Mynd Up to give our employees access to free mental health and wellbeing support with great success so far ❤️‍
• Access to Linked In Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work
• All of us have a stake in Pleo’s success - ask us about our equity grant scheme

Got any questions?