Role Introduction

Reports To: Talent Attraction and Employer Branding Manager
The jobholder is accountable for contributing to project associated with the employer branding of Cathay Pacific across all talent attraction channels, and for ensuring our candidate and onboarding processes contribute to a world-class, signature experience for Cathay.
In addition, the jobholder is accountable for supporting the development of a strong talent pipeline through working on discrete global, regional and local talent sourcing, segmentation and talent community management strategies as directed.
The jobholder will also support the design of off-boarding and alumni strategies and activities to ensure our reputation is pro-actively managed for those who choose to leave our airline.
This position offers a fixed-term contract until 31 Dec 2025.
Key Responsibilities

• Assist the Talent Attraction & Employer Branding Manager in executing both online and offline campaigns and events to support the development and implementation of the employer branding strategy for all employee groups locally and globally and to create and maintain a strong employer brand that aligns with our Employee Value Proposition.
• Support the development of compelling employer branding content, including job advertisements, employee testimonials, videos, blog posts, social media campaigns.
• Support the planning and execution of external talent acquisition events and employer branding campaigns with recruitment channels and marketing agency partners (including job fairs and social media campaigns) to attract talent to key roles.
• Manage the performance data of online and offline campaigns given by marketing agencies and recruitment channels and provide regular reports highlighting key metrics for management’s evaluation on the performance and success of respective campaigns.
• Provide support to the Manager and Assistant Manager on projects to maintain a high impact candidate experience with a focus on a best-in-class execution at every touch point
• Take part in the review of a signature off-boarding process and ultimately the development of an alumni strategy as required
• Manage the new joiner onboarding platform and CMS of the career website, including handling all general enquiries and requests related to the systems

Requirements

• Bachelor's Degree, preferable in Marketing, Communications or Business; Human Resources major is also welcomed
• Minimum 3 years of working experience in Marketing, Event Management, HR or Talent Acquisition
• Experience in project management and/or account servicing
• Knowledge of Adobe Photoshop and Illustrator is advantageous
• Experience in creating and executing strong candidate and employee experiences is advantageous
• Previous experience or exposure to employment branding, talent market mapping, designing on-boarding programmes etc. is advantageous
• Experience in developing talent attraction strategies, utilising social media and Linked In is advantageous
• Strong interpersonal / listening, customer service and collaboration skills required
• Excellent written and oral English communication skills, Chinese advantageous
• High drive with excellent time management and organisational

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.