Job Overview
We are a Hong Kong-based fashion brand seeking a Senior Marketing Manager to drive our business expansion in an overseas market in Singapore. This role involves developing and executing strategic marketing initiatives to boost brand awareness and customer acquisition.
Key Responsibilities
● Strategic Planning: Develop and implement comprehensive marketing
strategies tailored to the Singaporean market.
● Market Research: Oversee research to identify local trends, consumer
behaviors, and competitive landscapes for targeted campaign creation.
● Digital Marketing Leadership: Lead digital marketing efforts, including social
media, email marketing, and online advertising, to enhance brand visibility
and engagement.
● Influencer Collaboration: Collaborate with influencers and KOLs to leverage
their reach for product promotions and brand endorsements.
● Performance Analysis: Analyze marketing performance data to optimize
campaigns, achieve sales targets, and ensure alignment with business
objectives.
● Innovation: Implement innovative marketing tactics to contribute to
successful market penetration in a new overseas market.
Qualifications
● Proven experience in a senior marketing role, preferably in fashion or
streetwear will be a plus.
● Strong expertise in digital marketing and campaign management.
● Excellent analytical and strategic thinking skills.
● Ability to collaborate effectively with influencers and key opinion leaders
(KOLs).
● Strong leadership and communication skills.
● Bachelor's degree in Marketing, Business Administration, or related field will be a plus.
How to Apply
Interested candidates are invited to submit their resume and a cover letter detailing
their relevant experience and strategic vision.
Job Type: Full-time
Pay: $23,000.00 - $26,000.00 per month
Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Medical Insurance
• Vision insurance

Schedule:

• Monday to Friday