Reports To

Position Summary

Key Accountability

• Independently develop creative and visually appealing content for various social media platforms, including Facebook, Instagram, Twitter, and Linked In.
• Produce a wide range of content types, including images, videos, graphics, and written posts.
• Collaborate with the marketing and communication teams to plan and schedule content that aligns with event launches, marketing campaigns, promotions, and corporate communications.
• Develop content calendars and maintain a consistent posting schedule.
• Create compelling visual stories that showcase the airline's services, destinations, and brand values.
• Use photography, videography, and graphic design skills to convey engaging narratives.
• Engage with the airline's social media audience by responding to comments, and messages, and fostering online community interactions.
• Monitor social media trends and feedback for insights and opportunities.
• Determine the most effective ways to distribute content on different social media platforms to maximize engagement and reach.
• Utilize scheduling and publishing tools for efficient content distribution.
• Monitor the performance of social media content using analytics tools.
• Provide insights and recommendations for optimizing content based on data-driven results.
• Ensure that all content created maintains brand consistency, adhering to the airline's visual and messaging guidelines.
• Collaborate with cross-functional teams, including graphic designers, videographers, and copywriters, as needed.
• Communicate and align content strategies to support broader marketing objectives.

Qualifications & Working Experience

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• Minimum of 3.5 years of experience in social media content creation

Areas of Experience

• Proficiency in graphic design and photo editing software (e.g., Adobe Creative Suite).
• Strong visual storytelling skills and a creative mindset.
• Excellent written and verbal communication skills.
• In-depth knowledge of social media platforms and trends.
• Knowledge of the aviation industry and an interest in travel and tourism is a plus

Personality Traits