Netherlands Job Openings

ING

Brand Management Expert ING Netherlands

Amsterdam

October 31, 2024

An opportunity has arisen for a new role to be created within the Brand & Marketing team of Co E Communications & Brand Experience NL. We are looking for an enthusiastic Wholesale Banking (WB) NL Brand Management Expert to join the Brand & Marketing team.

As the Expert for ING Netherlands (WB NL Brand Management) you will develop and implement the WB NL brand & marketing strategy in line with the overall WB NL strategy. You will advise and work with WB NL to formulate the positioning, marcom plans and to identify and pro-actively drive an internal and external activation calendar on topics key to ING’s NL Wholesale Banking purpose and strategy to position wholesale banking in the NL market.
You will be responsible for coordinating and bringing together the different marcom initiatives and activities in a coherent plan. You work across disciplines to engage and to drive awareness and excitement for the WB NL strategy.

The team

As WB NL Brand Management Expert you’ll join the Brand & Marketing team of the Co E Comms & Brand Experience NL. Together with your WB NL-focused colleagues in the other Co E teams, ao in Internal Comms & Engagement and Media Relations & Issue Mgt, you’ll will be responsible for the overall WB NL marketing and internal and external communications, raising the profile of ING WB in the Netherlands and ensuring messages are consistent with ING’s global positioning and standards.

The WB Brand Management Expert will report into the Expert Lead Brand & Mar Com and will work closely together with the WB NL office as well as with the Global Communications, Brand & Mar Com team in head office.

Roles and responsibilities

Define the (digital) marketing strategy and plan by providing input regarding the implementation of marketing communication initiatives.
Develop and/or deliver an integrated Mar Com plan for significant aspects of external communications including relationship marketing and thought leadership initiatives in close collaboration with other colleagues.
Lead and coordinate the development and delivery of (digital) marketing communications strategy across all stakeholders to support the business plan.

Manages and executes a portfolio of projects

How to succeed
We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we back you to develop into an even more awesome version of yourself.

As a Brand Management Expert you have the following traits and experience

A Master preferably in Marketing or Mar Com
Minimum of 10-12 years of experience. Proven track record in B2B marketing & marcom, with a strong preference for experience in Wholesale Banking; experience in defining strategy and transforming strategy into clear projects in order to set and deliver objectives within certain time frame
Advisory skills on management level
Fluent in both English and Dutch in speech and in writing
Affinity/experience with Sustainability/ ESG topics
Applies knowledge of business and the marketplace to advance the organization's goals. For example, leverages insights to shape and drive critical initiatives. Shares industry developments with the team; helps them grasp business and industry fundamentals and understand how they contribute.
Marcom planning: Create and implement internal and/or external marcom plans for WB NL, focused on priority areas in collaboration with business leads including ING’s Head of WB NL. The planning should include a regular measurement and review cycle.
Activation and execution: End-to-end responsibility for the activation and execution of the WB Marcom plan, including project management, budget management and elements such as production, publishing and partnering.
Sees ahead to future possibilities and translates them into breakthrough strategies. For example, provides a clear picture of the organization's vision and strategy and what the team needs to do to realize them. Develops longer-term strategies that capitalize on the organization's distinct capabilities and emerging trends in the market.
A ‘’can do’’ and hands on mentality.
Foster an open culture of collaboration with relevant teams and stakeholders

Rewards & benefits
We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions at https://www.ing.jobs/netherlands/Why-ING/benefits.htm
The benefits of working with us at ING include:

A salary tailored to your qualities and experience
24-27 vacation days depending on contract
Pension scheme
13th month salary
Individual Savings Contribution (BIS), 3.5% of your gross annual salary
8% Holiday payment
Personal growth and challenging work with endless possibilities
An informal working environment with innovative colleagues
Work Agile, so new ideas come to life faster

About us
With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us. Apply today!

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