What you'll do
As a Marketing Specialist – Demand Generation you are responsible for successfully developing, implementing, and optimizing demand generation strategies that drive awareness and interest in our company's services. This position plays a crucial role in delivering qualified opportunities and enhance a marketing and sales pipeline.


In this role, you will work closely together with the rest of the marketing team (currently consisting of 5 people) and the colleagues from the different global business units. You will report to the Marketing Manager at our headquarters in the Netherlands.


In more detail, you are responsible for:

• Market and customer research: investigate markets and customers to provide insights and input for marketing strategy development. Verification of marketing information and data to enhance messaging and targeting;
• Campaign strategy and execution: prepare, execute, and optimize demand generation marketing campaigns, including content marketing, social media, webinars and promoted media, focusing on generating high-quality opportunities;
• Analytics and reporting: monitor and analyse campaign performance using key metrics such as opportunities, conversion rates, cost per lead and revenue per lead. Provide actionable insights and recommendations for continuous improvement;
• Collaboration: work closely with the different global business unit and country and sales teams to align marketing activities with business plannings;
• Other marketing activities like writing and publishing content. Provide input and schedule on- and offline activities. Contribute to offline marketing materials and events.

What you’ll bring to the team

• Bachelor’s degree in Marketing, Communication, International Business or related fields;
• You prefer to work in a B2B marketing environment and like the challenges that these customer and buyer journeys bring with them;
• At least three years of working experience within marketing and communication;
• Experience in demand generation strategies;
• Proven track record of campaign management, content marketing, data analysis and on- and offline marketing activities;
• Ability to work independently;
• Knows what it is to work internationally and remotely, closely cooperating with colleagues from all over the world;
• Ability to recognize stakeholders’ needs, translate them into realistic plans and set priorities in the work that needs to be done;
• Availability for 32 – 40 hours per week and ability to work form the Arnhem office partly.