SENIORITY LEVEL: Non-Managerial
FUNCTION: Marketing
SUB FUNCTION: TM&D
CITY & COUNTRY: Lahore, Pakistan

The purpose of the role is to ensure all Business & Brand strategies for the company’s highest value Key Accounts customers are achieved based on high-quality Customer Relations, and large order management deliverable through National Specialist responsibilities.
Reports to: Trade Planning Manager

• Maintain a strong understanding of End Market trade operations while working remotely, ensuring timely and complete order processing aligned with cut-off times for all customers.
• Provide regular updates to Account Managers on order statuses, including out-of-stock situations, and prepare weekly sales reports for key accounts.
• Supervise excise customer allocations, purchases, and expedite EDI orders, addressing any system or EDI issues promptly.
• Manage and optimize stock allocations, ensuring fair distribution and minimum stock levels, while closely supervising availability for all orders.
• Collaborate with 3PL logistics partners, such as DHL, to meet delivery requirements, proactively addressing any issues or opportunities with channel and national field teams.
• Analyze data to generate insights and recommendations, supporting process improvements and efficiency within the team.
• Build and strengthen customer and consumer relationships, leveraging rapport, conflict resolution, and communication to improve their experience.
• Take ownership of personal development, actively participating in team goals, completing Perform documents on time, and contributing to a high-performance team environment.

CAN THIS BE YOUR FUTURE ROLE?

• Are you passionate about data-driven insights and experienced in handling trade marketing data?
• Do you approach work with a collaborative attitude and possess strong interpersonal skills?
• Can you thrive in a high-performance environment with a focus on customer relationship management?

ESSENTIAL


Experience Required

• Minimum 3 years of work experience in Trade Insights & Sales analysis in FMCG Industry
• Good at trade data interpretation and presentations.
• Extensive experience working collaboratively with a diverse range of collaborators, including senior team members, customers, and partners. Proven track record to develop positive relationships and achieve desired outcomes.
• High level of attention to detail and ability to spot trends and anomalies. (i.e. sales trends & forecast, etc.)
• Proficiency in English language. (Written & Spoken)
• Strong in customer relationship management and effective communication & presentation skill

Technical / Functional / Leadership Skills Required

• Experience in handling Trade marketing data
• Experience in Trade CRM & planning tool (Salesforce, Anaplan, etc) preferred
• Experience in SAP Tool
• Proficient in Power BI, Excel, and Power-point
• Ability to interpret, improve and optimise reporting to support analysis and insights

Education / Qualifications / Certifications Required

• A "bachelor’s degree" in a business or Marketing field

BENEFICIAL

• MBA
• Multi-lingual

WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Support key strategic business decisions through the demand planning process by providing clear understanding on drivers influencing short-term and long-term volume and value growth. Provide in-depth insights and foresights using internal and external sources for demand planning to meet business objectives