Site Name: Pakistan - Sindh - Karachi
Posted Date: Aug 30 2024
Job Purpose
To develop and drive the execution of brand marketing plans that deliver exceptional customer experience that drive business performance.

Education, Experience & Skills

• Bachelors or Master degree in Sales & Marketing
  
• 7+ years in pharmaceutical/FMCG marketing and sales, preferably with new product launch experience
  
• Prior experience of leading high performing team
  
• Proven track record of developing successful marketing strategies and delivering disruptive campaigns
  
• Digital and omnichannel marketing experience is required
  
• Incisive analytical and strategic skills
  
• Strong communication and stakeholder management skills
  

Key Responsibilities

• Develop strategic promotional strategy and brand plans to deliver brand sales and profit ambition.
  
• Lead the planning and execution of brand marketing strategy, including launch strategy, omnichannel engagement plans and execution by field force
  
• Extract insights through Market Research, field visits and KPI trends analysis to gain a deeper understanding of HCPs & Consumers to adapt execution.
  
• Collaborate with cross-functional teams to develop comprehensive marketing strategies that align with overall business objectives and product lifecycle stages.
  
• Analyze market trends, competitive landscape, and customer insights to identify opportunities for product positioning and differentiation.
  
• Create targeted marketing plans for both consumer and healthcare professional segments to drive product adoption and disease awareness.
  
• Lead, Inspire, coach and manage the team to create a high-performance culture within the team.
  
• Liaison with regional and global teams to localize global strategy/operational plans/content
  
• Ensure that all marketing activities adhere to promotion and marketing code to achieve performance with integrity
  
• Build omnichannel engagement strategy, leveraging the power of digital to maximize reach and improved customer experience and engagement
  
• Enable performance tracking and diagnosis enabled and establish lead and lag correlation
  
• Introduce disruptive engagement ideas that increase brand recall and uptake
  
• Build spend plans and optimize A&P to meet brand objectives
  
• Maintain strong relationships with field force and enable support for optimal execution
  
• Liaison with production sites and distribution team to ensure accurate sales forecasting, demand fulfillment and availability
  
• Make positive contributions to the overall culture of the organization and have high willingness to share back learnings and failures
  

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Contact information:
You may apply for this position online by selecting the Apply now button.

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