• Optimize website content and HTML source code for on-page SEO.
• Build high-quality backlinks to improve off-page SEO.
• Ensure the website is crawlable and indexed correctly for technical SEO.
• Optimize for local search queries to enhance local SEO performance.
• Ensure the website is mobile-friendly and optimized for mobile SEO.
• Create and optimize high-quality content to support content SEO.
• Develop, execute, and manage SEO campaigns aimed at increasing organic visibility and traffic.
• Conduct keyword research, competitor analysis, and optimization to drive performance.
• Track, analyze, and report on SEO and PPC performance metrics, using insights to improve campaigns.
• Collaborate with business owners and executive teams to understand marketing needs, set goals, and create tailored SEO and PPC strategies.
• Manage large budgets across multiple ad platforms, optimizing for the highest ROI.
• Stay updated with the latest changes in SEO algorithms, PPC strategies, and digital marketing trends.
• Knowledge of ASO is a plus.

Tools / Skills