What you'll do:

• Develop and implement comprehensive marketing plans to promote our local catalogue, targeting Gen Z audiences and fans of older local tracks.
• Stay up-to-date with local Gen Z pop culture trends, understanding their preferences, habits, and social media platforms they engage with.
• Create engaging and relevant content across various marketing channels, both online and offline, to effectively promote our local catalogue.
• Collaborate with our creative team to develop visually appealing and impactful promotional materials, ensuring brand consistency and high-quality content.
• Identify emerging trends, competitive activities, and opportunities for growth within the local music industry.
• Collaborate with internal teams, including A&R, Promotions, Business Development, and Digital, to align marketing strategies with artist development and release schedules.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven decisions for continuous improvement.
• Build and maintain relationships with artists, key industry influencers, content creators, and stakeholders to enhance our brand presence and secure partnerships for promotional initiatives.
• Stay informed about the latest developments in streaming platforms, digital marketing tools, and industry best practices, applying them to optimize our marketing efforts.

Who you are:

• A genuine passion for music, particularly local Filipino artists and OPM tracks, with a deep understanding of local Gen Z pop culture.
• Proven experience (3-5 years) in marketing, preferably within the digital/streaming/entertainment landscape, with a track record of successfully promoting content.
• Excellent knowledge of social media platforms, content marketing, and digital advertising tools to effectively engage audiences and drive conversions.
• Strong written and verbal communication skills, with the ability to create compelling and concise content tailored to different platforms and target audiences.
• Ability to work independently, take initiative, and manage multiple projects simultaneously, while also collaborating effectively within a team environment.
• Analytical mindset, comfortable with data, utilizing insights to optimize marketing strategies for maximum impact.
• Familiarity with digital platforms, in particular Tik Tok, Meta, and You Tube, is a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual's sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

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