ABOUT US
Inversal has been in existence for 2 years, with our core team working together for over 5 years. Founded by a 7-figure Amazon seller with 8+ years of experience, who also founded the third-ever Amazon aggregator, Inversal has both founded and acquired 30+ brands to date. We focus on turnarounds, optimizing distressed brands through cost-efficient operationalization. Our team boasts expertise in e-commerce, dropshipping, and internal brand management.
JOB DESCRIPTION SUMMARY
The Marketing Specialist (Paid Media / PPC) will take the lead with our Google Ads. They will play a crucial role in driving the success of our paid acquisition for our various brands by coming up with, overseeing, and optimizing our Google campaigns. The Marketing Specialist (Paid Media / PPC) will create strategies and content to attract new customers and help keep existing ones engaged on Google. This position requires strategic thinking, analytical skills, and creativity to effectively reach and engage our target audience.
DUTIES AND RESPONSIBILITIES

• Campaign Management: Ideate, develop, and execute paid media campaigns for various devices, and optimize campaigns for maximum reach and engagement.
• Budget Allocation: Work with the General Manager to manage advertising budgets effectively, ensuring maximum ROI and adherence to allocated spending limits. Monitor campaign performance and adjust bids and budgets to optimize campaign ROI and achieve KPIs.
• Creative Strategy Development: Collaborate with the necessary teams to develop the creatives through keyword research and SEO, along with Google Shopping Campaigns to align with overall marketing objectives, target audience personas, and budget constraints.
• Performance Analysis: Monitor and analyze key metrics such as SEO, click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant KPIs to measure campaign effectiveness and identify areas for improvement.
• PPC Campaign Management: Formulate and implement strategies to enhance online visibility, and conduct a thorough analysis of pay-per-click (PPC) campaigns, and implement strategies to enhance PPC campaign performance, all while staying informed about the latest developments in PPC and online advertising.
• Continuously monitor campaign metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and make data-driven adjustments to improve results.
• Planned and executed A/B tests for ad creatives, landing pages, and targeting strategies to identify the most effective approaches for driving conversions.
• Stay up-to-date with digital media developments, best practices, and algorithm changes affecting paid media advertising.
• Spending 50% of top-line revenue in Google, we will grow the company from $2MM annual revenue to $10MM in the next 24 months.

EDUCATION REQUIRED

• Bachelor's degree in Marketing, Advertising, Business, or related field

MINIMUM EXPERIENCE REQUIRED

• Minimum of five years experience running Google Ads experience
• Must have 5 years working experience with DTC and e-commerce brands in the past.
• Proven experience managing paid media campaigns focusing on new customer acquisition
• Experience in creating and managing Google Search, Performance Max, and Shopping campaigns.
• A strong advantage if proficient in handling all types of Google Ads campaigns, optimizing performance across various formats and objectives.
• Experience working for fashion brands, accessories, pet products, and beauty products (or a combination of both) are a PLUS
• Strong analytical skills with the ability to interpret data, draw actionable insights, and optimize campaign performance.
• Excellent written and verbal communication skills, with a knack for crafting compelling ad copy.
• Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
• Detail-oriented with a proactive approach to problem-solving and continuous improvement.

SALARY RANGE (Based on experience, skillset, and overall fit):

• 75,000 - 80,000 Php

WORK SCHEDULE:

• 2:00 PM to 11:00 PM (Philippine Time)

Job Type: Full-time
Pay: Php75,000.00 - Php80,000.00 per month
Schedule:

• 8 hour shift

Experience:

• Google Ads: 5 years (Required)
• Handling DTC and e-commerce brands: 5 years (Required)

Expected Start Date: 11/11/2024