JOB PURPOSE
The Product Marketing Manager is responsible for driving the growth and success of PSBank's products by overseeing the end-to-end management of product lines. This role combines strategic planning, product development, and marketing initiatives to enhance customer engagement and profitability. The manager will identify new business opportunities, develop and implement marketing campaigns, and continuously improve product offerings to meet customer needs. By aligning business development strategies with market demands, the Product Marketing Manager aims to increase sales, expand and maintain the customer base, and optimize the cost-to-expense ratio, ultimately contributing to the Bank's profitability.
JOB SCOPE

• Develop and present feasibility studies and business plans for new business opportunities across various banking products.
• Implement and monitor new projects, ensuring compliance and proper execution
• Align products and services with customer preferences, profitability, and usage frequency to drive growth.
• Drive sales growth by meeting or exceeding targets for all bank products, including loans and deposits.
• Manage and develop existing products and services in line with strategic objectives.
• Conduct competitive analysis to monitor market trends and competitor offerings.

Job Type: Full-time
Schedule:

• Monday to Friday