Al Gooru is hunting for the next generation of Growth talents!
We’re looking for a Head of Marketing
About the job
Who Are We ❓
Al Gooru is a Saudi-based learning platform that offers 1-on-1 private tutoring services in a variety of academic and recreational subjects. It is the first licensed private tutoring platform in Saudi Arabia, approved by the National e-Learning Center (NELC). Al Gooru provides tailored educational support to students, and it's backed by several renowned investors including Constructor Capital, Techstars, Plug & Play, Raz Group, RZM Investment, and prestigious institutions like KAUST, Hub71, and Mi SK.
A Fun Fact about Al Gooru is that its name derives from “Guru,” a Sanskrit word meaning a mentor, guide, expert, or master.
The Role Highlights
Main Responsibilities:

• Strategically manage the entire marketing funnel from awareness through to retention, integrating marketing and sales efforts to optimize customer acquisition and lifecycle.
• Continuously conduct and leverage competitive analysis to refine marketing strategies and maintain a competitive edge in the Saudi market.
• Develop and deploy novel organic acquisition techniques and strategies specific to Saudi Arabia, with a focus on optimizing marketing budgets and driving significant revenue growth.

A Day In Your Life

• Oversee and enhance all stages of the marketing funnel, ensuring effective coordination between marketing and sales teams to boost customer acquisition, conversion, and retention rates.
• Conduct ongoing competitive analysis to identify market trends, opportunities, and threats, and adjust marketing strategies accordingly.
• Develop and manage marketing budgets, ensuring efficient use of resources and maximizing return on investment.
• Develop and execute innovative organic acquisition techniques tailored to the Saudi market, aiming to significantly impact customer acquisition costs (CAC) and drive revenue growth.
• Utilize key performance indicators (KPIs) to track the success of marketing initiatives, including A/B testing and quick experimentations, and report on metrics related to CAC and revenue impact.
• Work closely with sales, product, and other teams to ensure alignment of marketing strategies with overall business goals and objectives.
• Utilize a technology-driven approach, integrating tech solutions to enhance marketing efforts and track progress effectively.

Requirements
You’re the Head of Marketing we’re looking for if you have:

• 3-5 years of marketing experience in Saudi Arabia with proven results
• Track record of driving revenue growth and reducing CAC and/or impact on revenue growth
• Skilled in A/B testing, experimentation, and organic acquisition
• Experience in tech-driven environments or startups preferred
• Expertise in digital and offline competitive analysis
• Strong budget management and optimization skills
• Ability to quickly adapt to market changes and test new tactics
• Proficient in marketing analytics with strong analytical skills
• Excellent communication and collaboration abilities
• Able to manage multiple tasks and meet tight deadlines
• Experience mentoring and leading marketing teams
• Passionate about creativity, innovation, and results

Our application process

• Screening & Intro Call (5-10 mins)
• First Intevriew (15-30 minutes)
• Technical interview (30-60 minutes)
• Technical case study
• Offer extended to successful applicants

Benefits
What We Offer You❗
At Al Gooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:

• Work from Anywhere
• No clocking in/out
• Enjoy unlimited PTOs
• ESOP Shares
• Free Hardware & Software
• Monthly Pizza Fridays & more
• Learn and expense on us!
• Al Gooru Library
• 0% Interest Talent Loans
• Quarterly Reward System
• Vibrant Startup Culture
• Fast Promotions (like really fast)
• Travel for company events and get reimbursed
• Coaching & Entrepreneurial Bytes

How to gain extra Gooru points❓

• Demonstrate your entrepreneurial, hustling, and energetic spirit
• Prove your ability to take full ownership of your role without the need to be micromanaged
• Conduct proper research about Al Gooru prior to your interviews with us; we love people who already know about us.
• Be extra organized… like extra…