Location: Johannesburg, South Africa
Department: Advertising
Reports To: Advertising Manager
Brands: Incredible, Hi Fi Corp, Bradlows, Russells, Rochester, Sleepmasters

About Us:

We are a leading retail group representing six dynamic brands, each with its unique identity and a strong presence in the tech, appliance, and furniture markets.
As we continue to grow, we’re looking for a visionary Content Specialist (Creative Lead) to join our team with a focus on our creative efforts across our brands, ensuring that our campaigns are not only impactful but also resonate with our diverse customer needs.

Role Overview:

As a Content Specialist, you will be the creative driving force behind our brands, responsible for overseeing and elevating all creative outputs. With a keen eye for detail and a deep understanding of brand identity, you’ll ensure that all visuals, messaging, and designs align with each brand’s CI and tonality. This role is ideal for a creative professional with a passion for storytelling, who can bring fresh ideas to life, leverage AI tools for content creation, and lead the creative direction across our advertising and marketing channels.

Key Responsibilities:

• Creative Direction: Lead the creative vision for all campaigns, ensuring that the visual and tonal elements align with each brand’s identity and resonate with target audiences.
• Content Creation: Research, write, and edit content for various platforms, including blog posts, social media channels, website content, email campaigns, and press releases.
• AI Integration: Utilize AI-powered tools to enhance content creation, including AI-driven copywriting, image generation, and data analysis to optimize creative outputs.
• Quality Control: Review and approve creative assets, ensuring that all outputs meet brand standards and adhere to CI guidelines.
• Collaborative Ideation: Work closely with Brand Managers, the Advertising Manager, and the studio team to brainstorm and develop innovative campaign concepts that drive brand engagement.
• Content Strategy: Collaborate with the marketing team to develop and refine content strategies that align with brand goals and target audiences.
• Performance Analysis: Monitor and analyze the performance of content across platforms to make data-driven decisions for future campaigns.
• Brand Consistency: Maintain consistency in messaging and visuals across all touchpoints, ensuring a cohesive brand experience.

Key Requirements:

• Experience: 5+ years in a creative leadership role, such as Art Director, Senior Designer, or Creative Lead, ideally within retail, tech, or lifestyle brands.
• Education: Degree or diploma in Graphic Design, Visual Communication, Marketing, Journalism, or related fields.
• Creative Expertise: Proven ability to translate brand identities into compelling creative concepts and execute them across multiple platforms.
• Proficiency with AI Tools: Demonstrated experience using AI tools for content creation, such as AI-driven copywriting platforms and image generation tools.
• Strong Portfolio: A portfolio showcasing a range of creative work, from large-scale campaigns to digital and social media assets.
• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate creative concepts clearly to stakeholders.
• Team Player: Collaborative mindset with the ability to work effectively with cross-functional teams, including marketing, merchandise, and studio teams.

Why Join Us?

• Be a part of a fast-paced, dynamic team that values creativity and innovation.
• Opportunity to shape the creative direction of six well-established brands in the tech, appliance, and furniture sectors.
• Collaborative work environment that encourages new ideas and approaches.
• Competitive salary package with benefits.