South Africa Job Openings
RoomRaccoon
Email Marketing Manager
Cape Town
FULL TIME
October 8, 2024
Title: Email Marketing Manager
Type: Full-Time
Location: Cape Town, South Africa (Onsite)
Who are we?
Room Raccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017, with a mission to redefine hotel operations through our all-in-one hotel management system. Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA, and Africa. Our benefits include equity, a formal training budget allowance, an annual hotel allowance, and birthday and Christmas vouchers.
Overview of the Role
As the Lifecycle / Email Marketing Manager, you’ll play a pivotal role in shaping our customer journey and marketing automation strategies. You will own the segmentation, development, and execution of email marketing programs to nurture leads, accelerate sales pipelines, and drive upsell opportunities. You’ll manage our CRM to optimize both the sales and marketing funnels, while collaborating across various teams to ensure alignment and effectiveness in our global markets. Your role will be crucial in helping Room Raccoon expand its presence in 12 markets across Europe, USA, and South Africa.
Responsibilities:
Essential:
Bonus:
Behaviours:
Type: Full-Time
Location: Cape Town, South Africa (Onsite)
Who are we?
Room Raccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017, with a mission to redefine hotel operations through our all-in-one hotel management system. Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA, and Africa. Our benefits include equity, a formal training budget allowance, an annual hotel allowance, and birthday and Christmas vouchers.
Overview of the Role
As the Lifecycle / Email Marketing Manager, you’ll play a pivotal role in shaping our customer journey and marketing automation strategies. You will own the segmentation, development, and execution of email marketing programs to nurture leads, accelerate sales pipelines, and drive upsell opportunities. You’ll manage our CRM to optimize both the sales and marketing funnels, while collaborating across various teams to ensure alignment and effectiveness in our global markets. Your role will be crucial in helping Room Raccoon expand its presence in 12 markets across Europe, USA, and South Africa.
Responsibilities:
- CRM Mastery: Lead the configuration, customization, and ongoing optimization of our CRM system to support the sales and marketing teams.
- Lifecycle Marketing Strategy: Own the development and performance of email marketing strategies designed to engage key segments in Room Raccoon’s ICP. Collaborate with sales, product marketing, and digital marketing teams to implement lifecycle marketing tactics that increase engagement and pipeline growth.
- Audience Segmentation & Campaigns: Refine audience segmentation and create targeted email workflows, nurturing prospects and clients across their lifecycle to drive conversion and upsell opportunities.
- Email Content & Campaign Execution: Collaborate with sales, marketing, and product teams to craft personalized, creative email content aimed at fostering relationships and driving revenue growth.
- Data & Analytics: Analyze CRM and product data to create segment-specific, data-driven campaigns. Continuously optimize based on performance metrics like open rates, click-through rates, and conversion rates.
- Lead Nurturing & Funnel Optimization: Own the lead nurturing process by developing multi-channel marketing programs (email, social, digital) to engage leads and improve the customer journey.
- A/B Testing & Performance Optimization: Design and execute A/B tests, analyze performance data, and recommend new strategies to improve engagement and conversion rates.
- Cross-Functional Collaboration: Work closely with the demand generation, sales, and marketing teams to ensure effective coordination and execution of campaigns across 11 global markets.
Essential:
- Minimum 5 years of experience working with CRM systems, preferably in a B2B Saa S environment.
- Proven experience in managing lifecycle marketing and email campaigns using Hub Spot or similar marketing automation tools.
- Strong understanding of lead nurturing, upselling best practices, and audience segmentation strategies.
- Experience in B2B demand generation, with a passion for data-driven decision-making.
Bonus:
- Experience with other marketing automation platforms beyond Hub Spot.
- Understanding of B2B sales methodologies and Saa S industry experience.
Behaviours:
- Organisational skills
- Attention to detail
- Ability to manage multiple projects simultaneously
- Create engaging content
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