Room Raccoon
Room Raccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our all-in-one hotel management system.
Our diverse team of 100 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA and Africa. Our benefits include equity, formal training budget allowance, annual hotel allowance, as well as birthday and Xmas vouchers.


Interested? Keep reading on!


Job title: Email Marketing Manager
Location: Only considering applications in Cape Town, South Africa
Language: English
Work-type: On-sight
Terms: Full-time (Permanent)


Your North Star
Lead with Strategy, Execute with Precision, Drive Global Growth.


As the Email Marketing Manager, your mission is to shape seamless customer journeys and optimise marketing automation. You own the segmentation, development, and execution of email programs that nurture leads, accelerate sales, and unlock upsell opportunities. Through expert CRM management, you’ll align sales and marketing efforts, driving performance across Room Raccoon’s global markets. Your impact will be instrumental in expanding our presence across 12 markets in Europe, the USA, and South Africa.


Keep the focus clear: Strategise, Collaborate, and Grow with Room Raccoon.


Day in the life of the (Job Title)

• CRM Mastery: Lead the configuration, customization, and ongoing optimization of our CRM system to support the sales and marketing teams.
• Lifecycle Marketing Strategy: Own the development and performance of email marketing strategies designed to engage key segments in Room Raccoon’s ICP. Collaborate with sales, product marketing, and digital marketing teams to implement lifecycle marketing tactics that increase engagement and pipeline growth.
• Audience Segmentation & Campaigns: Refine audience segmentation and create targeted email workflows, nurturing prospects and clients across their lifecycle to drive conversion and upsell opportunities.
• Email Content & Campaign Execution: Collaborate with sales, marketing, and product teams to craft personalised, creative email content aimed at fostering relationships and driving revenue growth.
• Data & Analytics: Analyze CRM and product data to create segment-specific, data-driven campaigns. Continuously optimise based on performance metrics like open rates, click-through rates, and conversion rates.
• Lead Nurturing & Funnel Optimization: Own the lead nurturing process by developing multi-channel marketing programs (email, social, digital) to engage leads and improve the customer journey.
• A/B Testing & Performance Optimization: Design and execute A/B tests, analyse performance data, and recommend new strategies to improve engagement and conversion rates.
• Cross-Functional Collaboration: Work closely with the demand generation, sales, and marketing teams to ensure effective coordination and execution of campaigns across 11 global markets.

Key skills:

• Minimum 5 years of experience working with CRM systems, preferably in a B2B Saa S environment.
• Proven experience in managing lifecycle marketing and email campaigns using Hub Spot or similar marketing automation tools.
• Strong understanding of lead nurturing, upselling best practices, and audience segmentation strategies.
• Experience in B2B demand generation, with a passion for data-driven decision-making.

Beneficial skills:

• Experience with other marketing automation platforms beyond Hub Spot.
• Understanding of B2B sales methodologies and Saa S industry experience.

How to be successful as an Email Marketing Specialist

• Strong organisational skills
• Sharp attention to detail
• Ability to juggle multiple projects effectively
• Skilled at creating engaging content

Perks for SA:

• Free Food Fridays
• Mac environment
• Medical Aid contribution
• Incentive based commission
• Formal Training budget
• Annual Hotel experience
• Equity
• Birthday & Christmas Vouchers

Room Raccoon Values:

• Accountability
• Beat Yesterday
• Clock Speed
• Deals a Deal
• Empower Another

Disclaimer : Thanks so much for your excitement about joining Room Raccoon! We’re lucky to have so many talented people eager to be part of our team, so we’re reviewing applications as they come in. If you don’t hear from us within three weeks, it means we’ve decided to move forward with other candidates this time—but don’t be discouraged! Keep an eye on our careers page, and we’d love for you to apply for roles that fit your talents in the future!