• Lead in devising and implementing the Performance marketing strategy for e Commerce and revenue focused Paid Search, Programmatic Display, Paid Social and Affiliate marketing in South Africa.
• Accountable for the phasing and allocation of the Performance Media budget. Monthly, Quarterly and Yearly planning and budget/revenue forecasting.
• Ensure accurate and regular testing, reporting, optimisation and analysis is implemented across Performance Media activities to identify key levers and opportunities for improvements. This should be done at a channel, audience and creative level.
• Responsible for top & bottom line growth to achieve sales, ROI and total contribution targets.
• Collaborate and manage the relationship with media agency to meet agreed targets.
• Work cross-functionally with Brand, e Com and Retail stakeholders within Emerging Markets Hub team and EM South to create synergies and drive opportunities.
• Own the relationship with 3rd party partners in the areas of content localization and feed management and optimization.
• Lead point of contact for EM South with major Search Engines, external Media Agency, Ad Technology Vendors and Data Management Platforms.
• Responsible for accurate and timely processing of 3rd party vendor invoice reconciliation and approval.
• Monitor Paid Search, Programmatic and Audience Management best practices and implement new features where possible.

• Marketing Budget allocation and phasing.
• Traffic, revenue and return on ad spend resulting from Performance Media activity.
• Audience Management efficacy.
• Relationship with and management of media agency.

• EM South Digital Activation team
• e Com Channel team
• EM South Marketing team
• External Media agency
• EM Hub Digital Activation team

• Bachelor Degree required, with 5+ years relevant digital marketing experience. (agency or client side)
• Experience in forecasting, planning & managing large budgets split across multiple channels and campaigns
• A deep understanding of audience management, analytics, reporting and optimization
• Ability to lead digital marketing activity across multiple channels
• Hands-on skill managing high volume growth targets for complex performance orientated campaigns.
• Ability to effectively develop and maintain relationships with and manage 3rd party partners
• Working knowledge of True Clicks, GMP, Google Ad Words, Double Click Search, Double Click Campaign Manager, Adobe Analytics, Facebook Advertising and Programmatic Buying
• Understanding of analytics platforms and attribution modelling is valuable
• Strong communication skills: written & oral and ability to quickly build strong relationships
• High attention to detail; strong analytical skills and excellent organizational & planning abilities
• Proficient in written & spoken English
• Strong leadership skills to manage a direct report

JOB TITLE:

adidas

Cape Town

Marketing & Communications

WC

ZA

Full time

516506

Oct 8, 2024