Job Purpose:
Define and manage the offer strategy for the Power Systems (Medium Voltage Primary and Secondary Distribution products/solutions) in the Southern Africa or Anglophone Africa region and support the End User, panel builder and contractor channels, as well as the Front Office team activities.

Principal Accountabilities:
Get a clear and updated understanding of the Offer's environment:

• Evaluate periodically the market & the competition landscape.
• Identify the trends impacting the market.
• Contribute to the Annual Marketing & Sales Plan.
• Meet end-users and channel customers in their day to day lives.
• Support the End User, Panel Builder, and Contractor Channels.
• Support the Front Office team (V1s and V2s) with PAE activities

Get a clear and updated understanding of the Offer's performance:

• Monitor our business (turnover, volume, profitability, market share etc.).
• Review the offer's quality level & contribute to global quality improvement.
• Provide input into the offer performance and drive improvement areas in order to stay ahead of the market and competition

Define and manage the marketing mix of the offer:
Product (Offer):

• Define with the Lo B the offer road-map evolution according to the gaps in features, quality, availability etc.
• Ensure compliance with standards, profitability targets, quality.
• Manage and update all data (new ref, OPS, O2 etc.)
• Optimise stock keeping.

Price (Cost vs Value):
In support of the Tender and Pricing Managers, assist with:

• Input to the discount matrix.
• Input to price positioning.
• Monitoring and reviewing strategic references and delta prices.

Place (End Users & Channels):

• Work with all Channel Managers to maximize the availability of the offer through all available channels.
• Constantly evaluate the effectiveness of the existing channels and scan the marketplace for new channels (E-Commerce, consumer retail etc.)
• Support end users, contractors, EPCs and specifier teams to secure specification.

Promotion (Communication):

• Define and update the kill phrases, USP’s, value propositions.
• Collaborate with the communication team to update strategies, tools, promotions, messages etc.
• Presentations for all power systems offers.

Support Operational Marketing in the growth action deployment:

• Act as custodian of product relevant material for sales and promotions as supplied by Line of Business (launches, documentation, training, content etc.)
• Manage the global commercial forecast (SIOP process).
• Provide support for key equipment and solutions tenders.

Optimize stock keeping (O² process)
Specific Processes:

• PEP: Product Evolution Process
• PWP: Product Withdrawable Process
• Pricing: Price Management Process
• O²: Offer Optimization Process

KPI’s:

• Order Intake
• Delta Price
• Margin
• Stock profile

Management System:

• Keep up to date with developments with respect to the management system, as well as apply the policies and procedures relevant to the position.
• Communicate improvement possibilities with respect to the management system to the relevant process owner or directly to Quality & Customer Satisfaction and participate in improvement initiatives.

Qualifications

• Relevant technical degree, e.g. B.Tech, B.Eng in Electrical Engineering
• Business/marketing qualification is an added advantage
• Prior experience in a similar role is preferred.
• Knowledge of the relevant South Africa and Southern African markets.

Schedule: Full-time

Unposting Date: Ongoing