• Develop goal/ ambition for Single Malts/Whiskey category, which includes brands Talisker, Singleton, Mortlach, Special Release and Bulleit – Set long-term/ short-term brand objective and strategy by analyzing market trend, consumer insight, competitor activities and estimation of industry growth under limited supervision from Category Manager.
• Manage brand portfolio financial figures and product portfolio by actively leading new product launching, demand forecasting by commercial channel, P&L and budget.
• Lead annual brand campaign plans to reach target consumers effectively/ efficiently by applying global platforms and developing comprehensive 360-degree local connections plan including ATL - digital/ social activation, and BTL – experiential and channel planning.
• Develop brand creatives and strong activation of media plan, ensuring activation relevance to brand strategy and identity.
• Initiate the development of BTL programs and execution including in-store/ in-venue POSM, Promo pack, promotions under brand strategy and brand architecture.
• Collaborate with internal/ external team members and maintain effective working relationships.
• Coordinate and participate in various public relations efforts.
• Lead the analysis and understanding of business variables, monitoring of competition, industry and consumer trends.
  • Brand sales, depletion, and trends
  • Brand health and campaign or marketing activity evaluation
  • P&L including budget management

• University degree required.
• Fluent in English
• 7+ years of experience in Marketing, Brand Management or Integrated Marketing Communications
• Past experiences should include:
  • Brand/ portfolio management
  • Integrated campaign management
  • Integrated marketing communications
  • New product development / localization
  • Luxury experience would be highly preferred
  • Culture marketing experience would be highly preferred
  • Cross functional teams engagement
  • Global and regional stakeholder engagement

• Knowledge in using various tools for STP (segmentation, targeting, positioning)
• Good knowledge of digital media & SNS
• Excellent communication, presentation and creative thinking skills

Regular Seoul Office 2024-08-14