Team Leader_Marketing

Functional area: Marketing

Country: Korea, Republic of

City: Seongnam-si

Company name: Atlas Copco Korea Co., Ltd.

Date of posting: Nov 25, 2024

Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.
Join us on our journey for a better tomorrow.

Job Title: Team Leader_Marketing
Business Unit: Power Technique (PT)
Division: Specialty Rental (ASR)
Reporting to: Business Line Manager_ASR
Location: Pangyo

PURPOSE OF THIS JOB

• The Marketing and Communication Leader in South Korea Specialty Rental Division will lead, develop and execute our localized marketing and communication strategies. The role is pivotal in driving customer-focused digital transformation, optimizing brand positioning, and supporting the full customer journey. The leader will collaborate with the sales team, fostering an environment aligned with Atlas Copco’s core values – Interaction, Commitment and Innovation.

DUTIES&RESPONSIBILITY
1. Strategic Marketing Leadership

• Develop and implement comprehensive marketing strategies to strengthen customer engagement and brand loyalty
• Lead digital and content marketing initiatives that enhance Atlas Copco Specialty Rental’s position as the preferred customer choice

2. Market Analysis and Insight Sharing

• Regularly conduct market analysis to identify industrial trends, market needs, and potential opportunities for our temporary rental solutions & new business models
• Provide the sales team with weekly updates on market trends and project opportunities

3. Campaign Management

• Design, execute and evaluate digital campaigns, including SEO, social media, email marketing, and paid advertising
• Lead initiatives that generate quality leads for the sales team, managing lead qualification and nurturing processes

4. Brand Management and Digital PR

• Oversee brand positioning across digital platforms, ensuring consistency and high engagement
• Plan and manage webinars, events, and other PR activities to expand brand reach

5. Team Development and Collaboration

• Mentor and develop a marketing team capable of achieving business objectives
• Foster collaboration with internal teams and external stakeholders to drive synergies across regions and divisions
• Continuous technical competence development of the team by providing and/or coordinating with other division’s the relevant training material and platforms related to our products and application knowledge as well as value proposal skills development

6. Content Creation and Management

• Regularly create and localize content for websites, social media, newsletters, and internal publications
• Ensure content is aligned with local market needs while adhering to group and divisional brand standards

7. Data analysis and Reporting

• Use analytics tools and services (Salesforce, Qlik View, Rental Dashboards, IIR, etc) to track performance, analyze results, and optimize future campaigns
• Create detailed reports on campaign effectiveness and areas for improvement

8. Compliance and Best Practice Implementation

• Ensure all activities are compliant with ISO 9001, 14001, and 45001 standards
• Implement best practices and innovative approaches from other rental centers

QUALIFICATION
[Experience/Education]

• Bachelor’s degree in Mechanical Engineering, Electrical Engineering, or related field.
• A minimum of 5-7 years in a marketing leadership role in B2B industries for industrial equipment and/or solution

[Knowledge/Skill]

• Proficiency in CRM, digital marketing platforms, and analytics tools.
• Strong command of digital marketing and lead generation
• Exceptional communication, analytical skills, and ability to adapt quickly to changing market demands
A proactive approach to utilizing AI for efficiency gains in various activities

KPIs

• Increase in lead generation and conversion rates
• Improved customer engagement metrics
• Successful execution of planned campaigns within the allocated budget
• Market analysis and reporting quality

• Submission of recommendation letter along with CV preferred

• Please submit only the minimum personal information required for the recruitment process.

Diverse by nature and inclusive by choice
Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.