Implement the e-commerce strategy of total brand: focus on increasing online multichannel revenues by establishing the online selling strategy across key platforms; Lazada, Shopee, Tik Tok and Konvy.
Champions the online brand plan for total brand in all platforms including setting framework, strategy & trade calendar for campaigns, price assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling, and off platform media.
Develop online strategy, execute, and optimize performance of each platform.
Convert the brand strategy into operation E-Brand Plan.
Set brand price position and promotion strategy.
Translate/localize copy, aligned with regional guideline with full responsibility on SIS communication.
Responsible for managing marketing/data analytics tools for each platform.
Ensure all digital activity and campaign integration are consistent with brand communication theme including align overall objective and brand s essence.
Responsible for E-com P&L of total brand under given guideline to grow sell out of total brand ahead of category.
Leverage learning from current platform to emerging channel to ensure Brand Image s consistency.
Bachelor s degree or higher in marketing and communication field.
At least 5 years of experience as in E-commerce, Marketing O+O.
Strong Operational Digital Marketing profile capable of building detailed activity plans.
Good analytical skills, understanding e Commerce landscape, building consumer journey.
Good interpersonal and communication skills.
Be able to work under pressure with good problem solving.
Excellent command of English both written and speaking.
Why us?
We will support you through a tailor-made learning & development journey where you will receive constant career advice to empower you to navigate through and reach the Senior Leadership role of your dreams. Progressive leadership track - opportunities for growth & development.
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Job skills required: English, e Commerce, Problem Solving, Digital Marketing