• Delivers a complete local category range plan (range selection, local pricing, Go-in margin, forecasting, phasing and campaign execution).
• Defines the Turkey category range within guidelines by Global & Hub Business Unit (BU).
• Analyses the sell-through performance of the categories and contributes to the strategic planning based on the analysis.
• Follows in season brand calendar with related teams (Supply Chain, Channel Leads, Brand Activation and Omni Channel) and takes actions for execution of the calendar.
• Establishes product segmentation strategy for related categories & accounts.
• Coordinates sell in process for upcoming season and makes preparation for sell in tools (Showroom preparation, sell in presentations etc.)
• Manages expectations of channels / accounts for the gaps in the market. Creates tactical price point products, exclusive offers in channel/account base.
• Follows inventory and keeps the communication with related teams to catch the company target for a sustainable level of inventory.
• Analyses the orderbook for upcoming season, defines action points and works with channels to secure the priorities of upcoming season.

• Turkey adidas Brand Team
• EM Turkey Channel Teams (DTC, e-Com, Wholesale)
• EM Hub BU and CTC
• EM Turkey, SCM
• EM Turkey Demand Planning

• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
• Net Sales, GIM%, Share of Category, Gender.
• Orderbook Development.
• Range size and efficiency (incl. overlap).
• Local Production / SMU / Early Launch efficiencies.

• Strong business sense and analytical skills.
• Develop and maintain high performance CTC team.
• Motivates employees and creates a high performing environment.
• Experience successfully leading, managing and developing a team.
• Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation).
• Strong cross functional experience, across merchandising, category management, brand and sales.
• Fluent in written and spoken English is a must.

• University degree in business, ideally with marketing and sales focus or equivalent professional experience.
• Min. 5 years of Merchandising Experience, cross-functional marketing and/or sales experience.
• Excellent presentation skills.
• IT skills: Outlook and Word: Basic; Excel and Power Point: advanced.
• Manager with advanced cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.

JOB TITLE:

adidas

Istanbul

Marketing & Communications

34

TR

Full time

515124

Aug 19, 2024