United Airlines

Associate Analyst - Marketing Communications

Chicago

FULL TIME

October 24, 2024

Description
There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?
Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United Mileage Plus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.
The Associate Analyst is responsible for the development and delivery of United Airlines corporate communications and Mileage Plus Program communications to Mileage Plus members. This position works collaboratively with internal partners and Mileage Plus teams to deliver targeted, relevant communications that are consistent with our brand and overall corporate strategy.
Key Responsibilities:
  • Plan, develop and execute integrated marketing campaigns (email, direct mail, digital)
  • Project manage assigned campaigns from beginning to end, ensuring production schedules and approval processes are met
  • Develop the overall audience and messaging strategy
  • Assist in the development of creative and production support teams and use work flow tools to ensure high-quality, on-time delivery within budgets
  • Meet with external partners to understand their marketing needs and expectations
  • Work closely with outside vendors and agencies
  • Ensure all member communications are integrated and consistent across channels and that they adhere to the United and Mileage Plus brand, and the overall corporate strategy
  • Ensure campaigns are effectively targeted to deliver highly relevant offers to customer groups and manage audience overlap from various promotions
  • Effectively and appropriately communicate program status, results and campaign performance to the Marketing team and stakeholders on a frequent and consistent basis
NOTE: This position provides a hybrid work arrangement including approximately 50% of the time spent working onsite at our Chicago office location and 50% remotely.
Qualifications
United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!
What’s needed to succeed (Minimum Qualifications):
  • Bachelor’s degree or equivalent work experience
  • 0-2 years direct marketing experience across email, direct mail and/or digital channels with working knowledge of other marketing channels
  • Strong analytic, organization, problem-solving and project management skills
  • Proficient in conveying information through both verbal and written means
  • Strong attention to detail
  • Excellent Microsoft Excel & Power Point skills
  • Ability to thrive in a fast-paced environment
  • Must be legally authorized to work in the United States for any employer without sponsorship
What will help you propel from the pack (Preferred Qualifications):
  • Airline or travel industry experience
  • Marketing agency experience and/or experience working with marketing agencies/print vendors/email service providers, etc.
  • Experience with campaign management software
  • Experience in lifecycle marketing or CRM (Customer Relationship Marketing)
  • Experience with Salesforce Marketing Cloud
United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact Job Accommodations@united.com to request accommodation.

Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT
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