United States Job Openings

Bond Vet

Director of Marketing

New York

October 16, 2024

Bond Vet is on a mission to strengthen the human-animal bond through better pet care. We offer primary and urgent care, so we're there for pets when they need us most. Our clinics are designed with pets and people in mind: warm, friendly, and highly sniffable. We balance this design with a strong focus on technology, all built in-house, which means we can easily innovate our systems to improve the veterinary team, pet, and client experience.

About the Role:
The Director of Marketing at Bond Vet is responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive client engagement, acquisition and retention to deliver on revenue goals. This role requires a dynamic leader with a proven track record in digital and traditional marketing, advertising, creative strategy, and promotional campaigns. The ideal candidate will possess a blend of strategic thinking, creativity, and data-driven decision-making skills.
What You'll Do:
Strategic Planning and Execution:
Develop and implement marketing strategies to achieve business objectives and drive growth.
Oversee the creation and execution of marketing campaigns across various channels (digital and traditional).
Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
Digital Marketing Performance:
Develop and implement comprehensive digital marketing strategies to drive traffic, client acquisition, engagement, conversions and retention.
Lead digital marketing initiatives, including SEO/SEM, email marketing, social media, display advertising and online advertising.
Monitor, analyze and optimize campaign performance using analytics tools to ensure strong ROI and optimize CAC (Cost of Acquisition) across markets and regions to deliver upon company targets and improve Yo Y.
Ensure continuous improvement in digital marketing ROI through A/B testing, performance tracking, and data-driven decision making.
Stay updated on digital marketing trends and technologies to keep the company ahead of the curve.
Traditional Marketing Channels:
Analyze market trends and consumer behavior to identify opportunities for traditional marketing campaigns.
Oversee the creation and execution of marketing campaigns across traditional media channels such as print, television, radio, direct mail, and out-of-home advertising.
Monitor and evaluate the performance of campaigns, making data-driven adjustments as necessary.
Advertising and Creative:
Lead the development of compelling advertising campaigns that resonate with target audiences (both clients and employees), align with brand messaging, voice and goals.
Lead creative teams to produce high-quality, impactful marketing materials, including video, print, and digital content for client and recruitment marketing.
Manage relationships with internal teams, external agencies and vendors to ensure high-quality deliverables.
Lead all creative aspects of the brand, including but not limited to digital advertising, in clinic advertising, in clinic windows design, print, OOH, etc.
Promotional Efforts:
Identify and explore new marketing opportunities and channels to promote the brand.
Develop and execute promotional campaigns to boost brand awareness, client acquisition and client retention.
Coordinate with the Operations and Med Ops team to align on promotional activities that drive our company growth objectives.
Brand Champion:
Maintain and enhance the brand's image and reputation.
Ensure consistent brand messaging across all marketing channels and materials.
Conduct market research to stay informed about competitor activities and industry trends.
Budget Management:
Develop and manage the marketing budget, ensuring efficient allocation of resources.
Monitor expenditures and provide regular reports on budget performance, CAC and ROI.
Manage and monitor marketing budget by clinic and work directly with Regional Directors of Operations (RDO's) communicating monthly progress.
Team Leadership and Collaboration:
Lead and mentor the marketing team, fostering a collaborative and innovative environment.
Work closely with cross-functional teams, including finance, operations, product development, client experience and virtual teams.
Ensure effective communication and alignment of marketing strategies across the organization and with external vendors, agencies, and media partners.
You Are:
You have a proven track record in developing and executing successful marketing strategies.
You are an attentive listener, capable of understanding the needs and perspectives of diverse audiences.
You excel at distilling complex information into clear and concise messages that are easily understood by all levels of the organization.
You possess strong interpersonal skills, allowing you to build and maintain effective relationships with colleagues, and agency partners.
You are adaptable and thrive in a fast-paced environment, able to juggle multiple priorities while maintaining a high level of attention to detail.
You are a strategic thinker, able to anticipate potential communication challenges and develop proactive solutions.
You are a collaborative team player, able to work cross-functionally to achieve shared goals and objectives.
You have a passion for innovation and continuous improvement, always seeking new ways to enhance our communication strategies and elevate our brand.
You are results-oriented, with a track record of delivering impactful marketing campaigns that drive engagement and achieve measurable results.

You have:
Strong understanding of digital marketing, performance marketing, strategies and tools.
Proven experience in developing and executing successful marketing campaigns including traditional marketing channels.
Excellent leadership and team management skills.
Exceptional analytical, strategic thinking, and problem-solving abilities.
Strong communication and interpersonal skills.
Experience managing multiple agencies (i.e: Creative, Digital Media, Retail, etc)
Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems).
Ability to work independently and collaboratively in a fast-paced and cross-functional team environment.
Experience in the Veterinary Industry is a plus
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
Experience: Minimum of 7-10 years of marketing experience, with at least 3-5 years in a leadership role.
We Offer:
Competitive Pay |$160,000 - $180,000 annually | Based on experience
401(k) with partial employer match
Generous paid time off
Parental leave of up to 16 weeks paid over your time at Bond
Discounts on in-clinic services for pets
Membership to Rocket Lawyer
Commuter Benefits
Medical, dental & vision plan options;
Access to mental health support via EAP, Talkspace, & Ginger through medical plan provider and My Strength
HSA plan option with employer contribution

Our Values:

We're obsessed with pets: The love we feel for animals drives us to do our best. We work with initiative, positivity and warmth to bridge the gap between human and pet, focusing on wellness to keep a better, stronger bond.

We work as a team: We're knowledgeable, friendly, and passionate about a better veterinary experience. We jump at the opportunity to help one another and seek out opportunities to team up on tasks. We're all in this together - our team, pet owners, and the animal - and our success as a team hinges on all of us doing our best.

We communicate clearly: We speak up, we do what we say, and we're transparent and honest. We value clear, simple communication.

We work happy: We bring a happy, positive attitude to work because it impacts the energy in the office.

We're empowered: We're building a new kind of vet experience, and every team member is empowered to try new things and own their decision-making.

By submitting an application you agree to receive SMS messages from Bond Vet and third parties retained by Bond Vet regarding your application and interview process, including, but not limited to, your interviews, scheduling, offers, reference checks, background checks, and general communication throughout the process. Opt out anytime by messaging STOP. Msg & data rates may apply.

Bond Vet provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

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