Role & Responsibilities

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Develop engaging and persuasive email copy with cohesive brand messaging that leads to donor acquisition and enhances brand loyalty
• Write persuasive, action-driven emails with compelling subject lines and clear, effective calls-to-action
• Assist with conducting A/B tests on emails and implement subsequent learnings to increase acquisition and user engagement
• Collaborate with the content and digital team leads and the email specialist in developing an email strategy that aligns with organizational goals and resonates with audience segments and personas
• Develop effective email copy, within short timelines as needed, particularly when it relates to current events and disaster response
• Collaborate with other team members to source and embed effective giving handles
• Develop email content that serves the department’s internal agency function as needed Incorporate learnings from email analytics to increase the effectiveness of email content
• Assist in developing and executing an effective email strategy for campaigns
• Source and incorporate impact stories in emails while maintaining the highest standards of ethical storytelling
• Develop and present monthly reports on results in collaboration with the digital team
• Conduct research on trends in industry standards and best practices, and incorporate them in email copy strategy
• Measure and track email success against a clearly defined set of email KPIs and revenue targets
• Other related tasks, as required

Knowledge, Skills, & Abilities

• Demonstrated experience in generating leads and converting them to customers
• Past experience with Hubspot, email analytics and GA4 preferred
• Comfortable in a fast-paced team environment, working with attention to detail and quality
• Ability to meet deadlines and create effective content
• Ability to receive feedback on content enhancement
• Strong interpersonal skills and a disposition that is positive and professional

Requirements

• Mature and personal Christian faith
• Committed to the mission, vision, and values of World Relief
• Desire to serve and empower the Church to impact vulnerable communities
• Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Evangelicals For the Health of The Nation document
• Willing to learn, ask for help, communicate directly and engage with a growth mindset
• 3+ years of experience in email content development, preferably in generating conversion-oriented content
• Bachelor’s degree preferred
• Experience reporting on metrics preferred
• Well-developed problem-solving and time-management skills
• Ability to travel up to 10% of the time.

• Medical, Dental, Vision
• Offer 16 company Paid Holidays + 4 additional Personal days per year!
• Paid Sick and Vacation Time
• Paid Parental Leave (12 weeks for qualified employees)
• FSAs: Medical & Dependent Care, & Commuter Funding
• Supplemental Life Insurance (employee, spouse, and children)
• Critical Illness, Hospital Indemnity, and Accident insurance policies
• Legal Shield Insurance

• Group Term Life (employee, spouse, and children)
• Long Term & Short-term Disability
• Accidental Death and Dismemberment (AD&D)
• Long Distance Travel Insurance
• Employee Assistance Program (EAP)

• 401K & Roth
• WR matches up to 4%, then an additional quarter percent up to 10%
• Eligibility: Full Time (40 hours per week) is eligible after 3 months of employment. Part time is eligible after 1000 hours in a year.

• Verizon
• Pet Insurance through Nationwide
• Home and Auto insurance through Liberty Mutual
• Working Advantage Discount Program
• Active & Fit Gym Membership

• While performing the duties of this job, the employee is required to have ordinary ambulatory skills sufficient to visit other locations
• The ability to stand, walk, stoop, kneel, crouch, and manipulate (lift, carry, move) light to medium weights of 10-15 pounds.
• Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read application information.
• The employee frequently is required to sit, reach with hands and arms, talk and hear.

• General office setting. World Relief also offers hybrid and remote schedules for limited positions.
• Great lengths of time working on computer, reading from computer screen, entering information, standing at copier or fax machine, and some time on the phone or in virtual meetings may be required.
• Year-end archiving activities involve repeated lifting and bending.
• Physical, emotional and intellectual demands
• Equipment used: Employee computer (desktop or laptop), printer, and copier.
• All of the above duties and responsibilities are essential job functions subject to reasonable accommodation. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This job description is not to be construed as an exhaustive statement of duties, responsibilities or requirements. Individuals may be required to perform any other job-related instructions as requested by their supervisor, subject to reasonable accommodation. This position description is not all-inclusive and is always under review.