About the role

Reporting into the National Sales Manager, this role is responsible for maximising profit and sales volume for Cyclone Rural Products within regional WA. This includes maintaining strong customer relationships, deploying effective product and sales promotions. The role will focus on identifying opportunities within specific market segments, ensuring competitive pricing, and contributing to the overall growth and profitability of Cyclone's rural product offerings.

Your responsibilities will include:

• Maximising profit and sales volume for Cyclone Rural Products within your designated region
• Maintaining and improving relationships with key customers and distributor networks to support sales growth
• Developing and implementing regional sales plans, including promotions and incentives for each market segment
• Achieving regional sales targets, including budgeted tonnes and average sales prices
• Providing market and competitor feedback by regularly updating the Salesforce database and reporting insights to the National Sales Manager
• Managing regional operating expenses, including travel, communication, and promotional activities
• Providing timely and accurate monthly sales forecasts and contributing to the budgeting process

We are seeking a motivated individual to join our team with the following attributes:

• A rural background, demonstrating an understanding of the unique needs of rural customers. Experience in selling rural products is a bonus!
• Familiarity with wire products, their processes, and industry standards is a plus
• A passion for achieving targets and personal development. We value a strong drive to succeed
• Strong interpersonal skills with the ability to effectively engage stakeholders and deliver impactful presentations to both individuals and groups
• A resourceful approach to identifying and resolving challenges
Demonstrated ability to think strategically and plan for success

Key Benefits

• Generous parental leave: 20 weeks paid Primary Carer Leave and 3 weeks paid Partner Leave for those who have worked at the business for at least 12 months. The company also provides superannuation contributions for the Primary Carer during the period of unpaid parental leave for eligible employees (limitations apply).
• Access to long service leave after 5 years: Employees who are not covered by an Enterprise Agreement can access accrued Long Service Leave (LSL) at the rate of 1.3 weeks per year of service after 5 years continuous service.
• Employee Benefits Program: discounts for employees, friends and family on a huge selection of products and services from a variety of brands including Samsung, Coles, Harvey Norman, Village Cinemas, Dick Smith, Vodafone, Thrifty and many more.
• Recruitment referral awards: $1500 is awarded to eligible employees for referring friends or family to an open role if the candidate is successful.
• Corporate rates for private health insurance: Nib Health Insurance offers discounted cover for employees.
• Health and Wellbeing Program: Financial Assistance for employees who choose to participate in any of the following activities outside of work hours; Exercise and General Fitness, Weight Loss and Community Events.

About us

Infra Build is Australia’s leading integrated steel manufacturing, distribution and recycling business, making steel using our electric arc furnaces. We provide solutions for commercial and residential construction, large scale and nation-building infrastructure as well as our primary producers and rural sectors. With ambitions to be carbon neutral by 2030, each day we help build futures through sustainable steel.


Cyclone Rural is an iconic and trusted brand that’s stood the test of time with a proven reputation spanning many years and generations. The Cyclone rural range includes gates, posts, wire, troughs, tools & accessories, and yards and other equipment.

Why work here?

We offer more than just a job; we provide a dynamic environment built on three pillars that define our commitment to both our team and our industry.

• Work with a greater purpose: Join us in the pursuit of a sustainable future as we progress our ambition to become carbon-neutral. You will contribute to a legacy that not only helps to build our nation but sustains our environment for future generations. Embrace a culture where differences are celebrated, innovation is embraced and valuing everyone's unique perspectives contributes to our transformation.

• Work well - live better: We understand the importance of working in an environment which supports you to balance your personal and professional life. Experience a culture which values you as a whole person - where family extends to the workplace and your well-being matters. You’ll thrive not only in your career with us, but beyond.

• Build your own future: Step into a culture where every day is an opportunity to grow, and where driving your own development is not just encouraged; it's expected. You’ll be empowered to take the wheel of your learning journey and uncover your potential. The possibilities are limitless.

We invite you to forge your career in a workplace where passion meets purpose, wellbeing is nurtured and the opportunity to thrive is in your hands.


It is our ambition at Infra Build to cultivate an inclusive workplace that is as diverse as the communities we serve. We encourage candidates from all cultural backgrounds, genders, orientations, age groups, and abilities to apply. Your diversity is our strength in creating sustainable and innovative steel solutions for Australia's tomorrow.


Agencies should note that unsolicited resumes will not be accepted to this position, and GFG will not pay any fees related to resumes that are submitted directly to hiring managers and not through our approved processes.

We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.