Australia Job Openings
Queensland Building and Construction Commission
Social Media Officer
August 30, 2024
Key outcomes/Accountabilities
The aim of this role is to:
- Development and evolution of the organisation's social media strategy to ensure that Social Media is being leveraged to be a significant communications channel, taking traffic from face-to-face and call centre channels.
- Research, develop, implement and evaluate social media plans and campaigns for a range of communications programs and projects, within allocated budget and established timeframes.
- Proactively develop and contribute to the development of content and rich media for the Commission's social media channels and other forms of multimedia.
- Maintain expertise and operational knowledge of current and emergent social media trends, technologies and practices, and provide advice to internal stakeholders using knowledge and expertise of social media best practice.
- Manage the Commission's online reputation, using social media experience and specialist expertise when responding to high risk, sensitive and/or political conversations in public forums such as the QBCC's social media pages.
- Produce regular reports showing analysis and interpretation of the Commission's social media activities, and sentiment to maximise effectiveness and inform the Commission's future social media direction.
- Educate and provide social media training to relevant internal staff to ensure consistency of tone and approach to social media engagement.
- Build and maintain effective relationships and positive working partnerships with internal and external stakeholders.
- Perform out-of-hours social media moderation operations and responsibilities as part of an 'on-call' roster and contribute to the Commission's Disaster Management responsibilities when required.
The ideal candidate will have:
*
- Ability to develop social media strategies and best practice implementation to deliver creative and engaging social media content in a large organisation, including rich media.
- Proficiency in the use of online social media engagement, monitoring and reporting tools, content management systems, survey tools and data collection processes, Adobe creative suite tools, e.g. Photoshop
- Ability to source and develop engaging social media content relevant to target audiences.
- Demonstrated ability to establish and maintain positive working relationships to influence a diverse range of stakeholders in a customer focused environment.
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