• Execute the seasonal channel activation plan to drive consistency and omnichannel strategy into our point of sales with DTC first strategy mindset and with the main objective to drive traffic and reinforce conversion as secondary objective.
• Execute the seasonal channel activation plan to drive consistency and omnichannel strategy into our point of sales with DTC first strategy mindset and with the main objective to drive traffic and reinforce conversion as secondary objective.
• Develop the necessary communications, emailing’s and tools for sharing assets and toolkits with franchisees, landlords and O&Os.

• Attend weekly catch ups with Brand team, and Retail teams (FO and ML).
• Plan bi-weekly catch-ups with key landlords (MAG, VR) and monthly catch-ups with local key contacts of Tier1 FOs.
• Translate overarching brand plan into FO setting to increase Omnichannel brand alignment:
  • Focus on Tier 1 / Premium accounts for execution (90%)
  • Facilitate toolkit distribution for Tier 2 / Tier 3 Fos. (10%)
• Operate with focus & cohesion, with an omnichannel mindset to activate ML and FO channel plan with greater impact and leverage by focusing on fewer, bigger and better stories and executions – apply synergies between Loyalty and Retail channel plan.
• Close work with loyalty team, retail team and our internal Creative Team for briefings preparation about bespoke assets
• Support in the creation of presentations

• Execute the seasonal Factory Outlet channel activation plan to drive consistency and omnichannel strategy into our point of sales with DTC first strategy mindset and with the main objective to drive traffic and reinforce conversion as secondary objective.
• Execute the seasonal channel activation plan to drive consistency and omnichannel strategy into our point of sales with DTC first strategy mindset and with the main objective to drive traffic and reinforce conversion as secondary objective.
• Develop the necessary communications, emailing’s and tools for sharing assets and toolkits with franchisees, landlords and O&Os.

• Attend weekly catch up FO Team.
• Translate overarching brand plan into FO setting to increase Omnichannel brand alignment.
  • Focus on Tier 1 accounts for execution (90%)
  • Facilitate toolkit distribution to Tier 2 and Tier 3 accounts (10%)
• Operate with focus & cohesion, with an omnichannel mindset to activate FO channel plan with greater impact and leverage by focusing on fewer, bigger and better stories and executions – apply synergies between Loyalty and Retail channel plan.
• Close work with loyalty team, retail team and our internal Creative Team for briefings preparation about bespoke assets

• Campaign implementations in wholesale pure players and key partners (share of assets, copies, newsletters, brand visibility, paid content campaigns) including brand shop updates and toolkit sharing
• Wholesale.com calendar alignment with key marketing initiatives and big bets on floor.
• Work with our internal Creative Team for briefings preparation for bespoke assets
• Take over 2 WHS accounts as contact person as growth and stretch assignment

• Facilitate store visits for student gifting across the region by acting as a point of contact between Retail stores and Student agencies
• Act as point of contact for Retail stores in case of questions related to student visits
• Attend weekly briefing meetings with Seed.
• Liaise with local Channel marketing managers in case of missing approvals or changing briefing needs
• Manage L.com student landing page and update with correct information regarding student discounts and student ambassador programs.
• Manage and execute student events OTG

Zaventem, Belgium Full time